Daily News
From Home Furnishing Business
EVEREST Calms Clutter with BEAUTILITY™ Storage Solutions
July 31,
2024 by Karen Parrish in Business Strategy, Industry 
EVEREST is bringing calm to the clutter with a new line of stylish metal cabinet storage solutions, now available nationwide. The home organization company is on a mission to infuse BEAUTILITY™ into home storage, elevating the potential of each space with products that maximize aesthetics and function. After debuting at The Inspired Home Show in Chicago, EVEREST is announcing online distribution with major retailers, including Amazon, Wayfair, Walmart and Lowes.
"Organization isn't just about tidying up – it's about creating spaces that inspire and uplift," says Josh Gitlin, President and CEO of EVEREST. “Interests may change, but the need to store them doesn't. EVEREST solutions are designed to grow with you and the things you love to bring more calm and possibility to every room.”
New surveys conducted by The Harris Poll* and GWI for EVEREST** reveal the impact of thoughtful organization:
- Nearly 9 in 10 homeowners (86%) agree that having a better-organized home would increase their happiness when they’re home.
- Most homeowners (88%) agree that having a beautiful storage system can elevate a room.
- 60% of homeowners prioritize durability and capacity when purchasing storage solutions.
- More than half (58%) of all homeowners and metal storage cabinet owners say they consider decorative finishes and colors the most when purchasing cabinets.
- Almost half (44%) of American homeowners say metal storage cabinets are better than other storage solutions.
- Once consumers see metal cabinets for inside the home, nearly 85% are somewhat likely or very likely to consider purchasing.
"Homeowners are looking for storage that meets their expectations for style, durability, longevity and versatility. Until EVEREST, this has been a challenging task, which is why we were eager to bring together the best minds in design and engineering to help people conquer the mountain of a task that home organization presents," added Gitlin. "Whether styled individually or as a package, EVEREST products complement each other to make the most of every space."
The team at EVEREST brings decades of experience in manufacturing, logistics, marketing operations, and sales enablement within the home storage and organization category.
Elevate your space and conquer clutter at https://everesthome.com/. Find inspiration and share how you are maximizing the potential of your rooms at Facebook and Instagram.