Daily News
From Home Furnishing Business
Pottery Barn Collaborates with MGM Television for Halloween
July 28,
2024 by Karen Parrish in Business Strategy, Industry 
Pottery Barn, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today, the launch of a new home furnishings collaboration inspired by the critically acclaimed television series, Wednesday, produced by MGM Television for Netflix, and designed in collaboration with Amazon MGM Studios Consumer Products.
The extensive collection of bedding, table linens, decorative accessories, and tabletop items inspired by the hit show and designed for Halloween decorating, entertaining, and gifting is now available at Pottery Barn.
From executive producer Tim Burton, the series follows Wednesday Addams and her adventures at Nevermore Academy as she uncovers a decades-long mystery. Scenes and quotes from the show are artfully depicted throughout the exclusive collection, on the cotton sheet set, appetizer plates, mugs, tea towels, tablecloth, pillows, and throws.
Standouts from the collection include character shaped pillows and decor. The shaped Wednesday pillow shows her quirky style and signature braids, and a pillow shaped like Wednesday’s sidekick Thing adds a whimsical touch to a sofa or bed. The ornament set features popular icons from the show including an umbrella, Thing, Wednesday, and a scorpion, among others.
The Wednesday for Pottery Barn collaboration also includes an assortment of large lit décor pieces including a replica of Nevermore Academy, Wednesday’s pet scorpion, Nero, a light-up Raven, and a flickering hologram stained-glass mirror.
“Designing a collection of home furnishings inspired by the popular series Wednesday just in time for Halloween has been such a great experience,” said Monica Bhargava, Pottery Barn President. “The collection is playful and whimsical and true to the Wednesday aesthetic with clever design details that bring the spirit of the show into the home and entertaining space.”
The Wednesday for Pottery Barn collection ranges from $15 - $499 and is available to shop exclusively online at potterybarn.com/Wednesday.
WEDNESDAY © 2022-2024 MGM Television Entertainment Inc. WEDNESDAY is a trademark of Tee & Charles Addams Foundation. © 2024 Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved.