Daily News
From Home Furnishing Business
daVinci Baby Brand Has Stylish and Affordable Refresh
July 24,
2024 by Karen Parrish in Business Strategy, Industry 
daVinci, the award-winning, beloved baby and kid's furnishing brand, is thrilled to introduce its brand refresh. This includes an evolved brand aesthetic, refined logo, and messaging, and an enhanced website experience. daVinci is designed for the real-life parent looking for safe products that are also stylish and affordable. The colorful, modern branding aims to distinguish daVinci and solidify the brand's 30+ year legacy as a leading, trusted provider of children's furnishings loved by over 3 million families.
Rigorously tested and certified for safety, daVinci's ethos revolves around providing parents with peace of mind and assurance while creating a healthier environment for their children. daVinci's new visual identity reflects the brand's creative spirit and commitment to offering no-compromise nursery furniture designed for real life, while balancing its joyful personality with the credibility and safety of its products in an approachable way.
The refresh introduces a vibrant color palette, playful illustrations, and clean iconography, which has been thoughtfully integrated across daVinci's logo, website, social media, photography, and the brand's award-winning Carter's by daVinci collaboration. This elevated look and feel highlights daVinci's comprehensive range of modern cribs, rockers and gliders, mattresses and dressers that are nearly all GREENGUARD Gold Certified, having been tested for over 10,000 chemicals and proven to provide better indoor air quality and healthier nurseries.
"Our commitment to providing rigorously tested, certified safe products reflects our dedication to creating a nurturing environment for children. daVinci's refreshed identity embodies this ethos, ushering in a new era of joyful and accessible nursery solutions," says Sara Worland, Senior Vice President of Brand. "Amidst the beautiful chaos of everyday life, we're addressing the needs of parents with modern cribs designed for real life and offered at affordable prices. We're delighted to bring value and joy back to the nursery experience!"
daVinci's new look is a testament to the heritage company's dedication to innovating and modernizing to maintain its reputation as a knowledgeable and trusted brand that stands out within the highly competitive children's furnishing market. With its new aesthetic, daVinci looks forward to continue lending a supportive and welcoming hand to parents in search of no-compromise nursery furniture that is safety-tested, stylish, and available for a fraction of the price of other modern nursery brands.
To learn more about daVinci's products and to experience the rebrand online, visit davincibaby.com, and shop the brand's assortment of award-winning nursery essentials at retailers including Amazon and Target.