Daily News
From Home Furnishing Business
HPMA Calls for Design Influencers for Tour at Fall Market
July 23,
2024 by Karen Parrish in Business Strategy, Industry 
The High Point Market Authority (HPMA) calls for applicants to its Design Influencers Tour program at High Point Market, organized in partnership with Esteem Media. Interior designers and other design-focused influencers must apply by Aug 23.
For two days in October during High Point Market, ten design influencers will tour sponsoring showrooms to identify their top home furnishing and decor finds. Candidates will be selected based on their social media or blog following, content quality and posting frequency. Travel expenses and a fee for creator services will be paid for by HPMA and Esteem Media.
In exchange for participating this season, each influencer will be asked to report from their unique perspective on the home furnishings products and other High Point Market experiences they encounter after visiting each stop on the organized tour.
“Design influencers are as diverse as the exhibitors showing at High Point Market, so influencers across design categories are encouraged to apply,” says Adam Japko, founder of Esteem Media and the Design Influencers Leadership Conference. “It’s the ultimate program for industry exposure, linking influencers with top brands through an exclusive network they keep for life.”
“Sponsoring showrooms benefit from their participation in the Design Influencers Tour,” adds Tammy Covington Nagem, president and CEO of the High Point Market Authority. “Our program optimizes exposure for the exhibitor through each influencer’s far-reaching digital platforms.”
The Fall Market tour dates are set for Oct 27-28. To be considered, influencers must complete the online submission form by 5 p.m. ET on Aug 23.
High Point Market exhibitors interested in learning more about the biannual program and sponsorship opportunities may email marketing@highpointmarket.org for details. A limited number of tour sponsorships are available.