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From Home Furnishing Business
MLILY USA Launches Program to Enhance Customer Experience
July 22,
2024 by Karen Parrish in Business Strategy, Industry 
MLILY USA has launched its free shipping program as part of its newest initiatives to enhance the customer experience and make it easier for retailers to do business with the company.
The free freight program has a competitively priced tier structure:
· Direct Ship (DP) is ideal for orders of smaller items or low quantity totally between $1 and $1,999 with shipping costs built into the price of each item. This tier has been enhanced to include LTL items. Retailers can take advantage of DP in cases such as individual orders, backfilling inventory, and random size requests.
· New to the program is Direct Ship 2K (DP2K) which applies to orders over $2,000 with a lower cost than the DP price. It also includes LTL items.
Designed to simplify the ordering process by providing a landed cost for all products regardless of order size, the program enables retailers to easily price their offerings and ensure healthy margins. As a bonus to this new program, all mattress protector pricing has been permanently reduced by up to 25% under this new structure.
Launched last month, the free shipping program is available to new orders placed during the upcoming Las Vegas Market, July 28-Aug 2. MLILY USA is located at B-900 at the World Market Center.