Daily News
From Home Furnishing Business
Symphony Sleep Asks Retailers, “Can Your Base Do This”
July 22,
2024 by Karen Parrish in Business Strategy, Industry 
Symphony Sleep®, the residential brand of Innovative Sleep Technologies (IST), is posing a bold question to retailers shopping the adjustable base category and seeking a partner with the ability to help drive business: Can your base do this?
“The question is intended to prompt retailers to rethink the products and partners they have on their retail floor space. We believe we are the one-stop shop in the adjustable base category, with the most competitive and largest assortment of innovative products and sleep solutions,” said John Schulte, president of IST.
With the Las Vegas Market summer edition opening July 28, Symphony Sleep wants retailers to consider the benefits of partnering with a supplier who offers the full spectrum of capabilities from product development and engineering to manufacturing and marketing. Schulte says Symphony Sleep is uniquely capable of building a well merchandised line-up of bases and compatible accessories that help retailers stand out and drive consumer interest and traffic.
Symphony Sleep’s 2024 line-up of adjustable bases includes four quality series -- Starter, Essence, Esquire, and Elegance – and an upholstered bed collection with generous storage space in contemporary design. The brand’s key differentiators lie in a bevy of innovative accessories that are adaptable to every base in the 2024 series.
The Elevation Kit is a unique and patented accessory that provides all the health and sleep benefits of elevated sleep up to 12 degrees by allowing the sleeper to maintain proper spine alignment while still elevating their head above their feet. Benefits include improved airflow through sinus and nasal passages which can reduce snoring and enhance the overall quality of sleep; and relieve acid reflux and GERD by allowing gravity to move fluids to the stomach for proper digestion.
The Hi-Low Lift Kit allows residential furniture and bedding retailers to offer a high-quality in-home bedding solution that lowers, raises and tilts the bed for assisted, in-home care. Adaptable to all Symphony Sleep base models with a quick frame-to-frame connection, it comes with a wired, ergonomic remote to activate variable lifting heights, tilt angles, Trendelenburg and reverse Trendelenburg functions.
SleepSafe® is a patent-pending accessory that provides secure storage using biometric technology for quick and easy access. Made of solid steel construction and durable powder-coated exterior finish, the personal storage compartment mounts easily to the frame of any 2024 Symphony Sleep base line-up and can offer peace of mind to consumers at retail price of $275.
SleepSense® Sleep Tracker is a technology system consisting of three components that allow consumers to track their sleep, monitor heart rate and control the base to adapt to their sleeping habits. The SleepSense® accessory is compatible with the Esquire and Elegance models. When paired with the SleepSense® app, it allows end-users to control their compatible adjustable base and set automated sleep functions such as raising the base when snoring is detected. The tracker collects and provides data such as heartrate, snoring detection, and movement frequency during sleep.
The SleepSense® app, available for IOS and Android, has Siri® voice control embedded into the app with standard and customizable settings that allow end-users to simply speak their favorite functions and base positions. The SleepSense® app is compatible with the Esquire and Elegance models.
The Fabric Surround accessory is for those discerning customers who would like a more refined look for their adjustable bed. Made of the same high-quality upholstery fabrics used on the adjustable bed, Fabric Surround hides the legs and underside of the adjustable base. It comes in Ash-Gray and is compatible with the Esquire and Elegance models.
Designer Fabrics offers end-users who seek color options to suit their interior design requirements. The cover attaches easily to the adjustable base thanks to the patent-pending design. The Designer Fabric is offered in BeachSand (tan) and compatible with the Starter, Essence, Esquire and Elegance models.
Impactful marketing materials for Symphony Sleep’s What’s Your Sleep Angle? campaign illustrate the power of elevated sleep to address common health concerns and sleep issues. The artfully designed materials include floor displays, banners, retainer bar remote pocket holder and gravity effect presentation bottle. This marketing program was developed to empower the RSA with the relevant and easy-to-understand information to engage the end-user and explains the benefits of investing in a Symphony Sleep base.
Symphony Sleep will showcase new and top-selling collections and welcome guests to its redesigned Las Vegas Market showroom at C-1507, July 28-Aug 1.