Daily News
From Home Furnishing Business
Elite Rewards & Ashley Provide “Beryl Relief” from Hurricane
July 18,
2024 by Karen Parrish in Business Strategy, Industry 
Elite Rewards, Ashley's largest furniture and mattress licensee in North America, Dufresne Spencer Group and the Harvest Family Resource Center teamed to provide bare essentials to the Houston communities affected most by the devastation caused by Hurricane Beryl. Gift baskets containing "Beryl Relief '' gift cards worth $150 were immediately doubled to $300 by Elite Rewards matching Ashley's donation.
Essentials being purchased at Walmart for individuals affected by Hurricane Beryl.
"At Elite Rewards, supporting our communities is at the heart of what we do, and this situation allowed us to make an immediate impact for those who needed it most," said Tom Coffeen, Senior VP of Sales, "We're grateful we could step in right away after the hurricane and provide much-needed help and support".
The combined effort of these organizations quickly created a donation of $10,000 in the form of gift cards, allowing Child Protection Services and Harvest Family Life Ministries to take immediate action. The contributions ensured that families could obtain groceries, clothes, and essentials to begin the process of slowly rebuilding their lives.
"We are grateful for our partnership with Elite Rewards and the Harvest Family Resource Center to allow us to support the victims of Hurricane Beryl and meet the immediate needs of those most vulnerable in Houston. This collaboration underscores DSG's commitment to supporting the families in the communities that we serve through our Purchase with Purpose program in all of our Ashley retail locations," said Rebecca Peech, Senior Manager Corporate Social Responsibility at Dufresne Spencer Group.
For more information on how you can contribute to the relief efforts or learn more about our ongoing support, please visit info@hflm.org. Additionally, visit the Red Cross website or call 1-800-Red-Cross to find out how you can support the victims of Hurricane Beryl.