Daily News
From Home Furnishing Business
Aaron’s Co. Opens Second BrandsMart U.S.A. Store in Georgia
July 17,
2024 by Karen Parrish in Business Strategy, Industry 
The Aaron's Company, Inc., the technology-enabled, omnichannel provider of lease-to-own and retail purchase solutions announced the grand opening of a new BrandsMart U.S.A. store in Kennesaw, Georgia, on July 20.
The 35,000-square-foot store – located on Barrett Parkway near Kennesaw State University – is the second BrandsMart U.S.A. store to open in Georgia since The Aaron's Company acquired BrandsMart in 2022. The new store will feature BrandsMart's refreshed brand image and streamlined new store layout. The store will employee approximately 80 new team members.
BrandsMart U.S.A. will now have 12 stores in Georgia and Florida. The four Georgia locations are in the greater Atlanta area and Augusta, while the eight Florida stores are in the greater Fort Lauderdale and Miami areas.
"We are thrilled to bring BrandsMart to the vibrant community of Kennesaw," said President Steve Olsen. "Our new store will provide customers with an unparalleled shopping experience, featuring a wide selection of top-quality products at unbeatable prices, knowledgeable staff, and exceptional customer service."
In the company's tradition of giving back to the communities it proudly serves, BrandsMart is donating 50 new laptop computers to KSU's Campus Awareness, Resource & Empowerment (CARE) Services program which provides access to food, temporary housing, and other supportive services for students experiencing homelessness or food insecurity and students aging out of foster care.
The grand opening festivities will begin with a ribbon-cutting ceremony at 9:40 a.m. on July 20, followed by the store opening at 10:00 a.m.
For more information on BrandsMart U.S.A. and the new Kennesaw location, visit BrandsMartUSA.com.