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From Home Furnishing Business
Shifman Spotlights 131 Years of Natural Mattresses at Las Vegas
July 15,
2024 by Karen Parrish in Business Strategy, Industry 
At the upcoming Las Vegas Market, Shifman Mattress Co. will spotlight its 131 years of handcrafting luxury mattresses with natural, sustainable materials. In that theme, the company will showcase for the first time the complete Pure Comfort Collection, its natural latex line.
In the Shifman showroom at C-1554, market buyers can experience all five models of the Pure Comfort Collection. Pure Comfort features layers of natural latex and New Zealand wool, plus Shifman’s signature two-sided construction, hand-tufted with the exclusive Sanotuft® technique for a unique feel.
Each mattress has a seven-inch pure natural latex core, plus additional latex and wool to achieve a variety of comfort levels. This is among the highest quantity of latex available in the industry. The retail price range for queen mattresses is $7,480-$11,560.
To support the greater focus on its sustainable bedding legacy, Shifman has expanded its sales team with the appointment of industry veteran Adam Fain as director of national accounts. Fain most recently served as vice president of wholesale for Cariloha Inc., a sustainable luxury bedding supplier to home interior, contract and hospitality segments.
He’s held key sales and marketing roles at Bedgear and Serta Simmons with demonstrated success in generating significant growth in his territories and fostering strategic partnerships.
In Las Vegas, Shifman continues to find success featuring its American Heritage Collection, the embodiment of Shifman’s core strengths with natural materials, authentic hand-tufting, two-sided construction, and 8-way hand-tied boxsprings. Dressed in a contemporary cover of luxurious Belgium Damask, the collection offers a higher end look and feel while maintaining its accessible luxury price points.
The collection offers 10 models with abundant cotton comfort layers and individually wrapped coil system, and all models are compatible with adjustable bases. American Heritage is featured in most stores with queen mattress selling prices ranging from $1,799-$9,699.
To beat the Vegas summer heat, Shifman invites market goers to “Cool Off in Vegas, Shifman Style” with complimentary ice cream sandwiches, which are a play on two-sided mattresses, July 27-30, in showroom C-1554.