Daily News
From Home Furnishing Business
Bellini Encourages Buying Direct to Skip Container Costs
July 14,
2024 by Karen Parrish in Business Strategy, Industry 
Bellini Modern Living, a leading distributor of modern Italian furniture, is encouraging retailers to avoid rising shipping container costs and delays by purchasing leather furniture made in Italy directly from the company’s Toronto warehouse. The “sell/buy” strategy enables retailers to make the sale, place an order and have it ship from the Bellini warehouse in 48 hours.
At a time when container costs continue to rise and some manufacturers are increasing prices to compensate, Bellini Modern Living is shipping high-quality motion and stationary Italian leather products out of its Canada-based warehouse, which is stocked in multiple colors, designs, and configurations. There are no minimum purchase requirements, so retailers benefit from only purchasing only what they need, when they need it.
“There’s no question that cash flow is an issue for many retailers now, and the smart money is on selling the product first and then purchasing it, not tying up dollars in inventory that may or may not sell,” said Hossein Azimi, CEO of Bellini Modern Living.
Even the largest retailers are changing their approach to “sell/buy” because purchasing containers full of furniture is becoming a real gamble.
“Instead, they can view the largest inventory of Italian leather furniture in North America on our website, see exactly how many of each item we have in stock, place their order for as little as one, two, three or four pieces at a time, and we ship the furniture to them immediately. That means they can keep their floors fresh, deliver quickly to their customers and flip their money as fast as they can.”
At any given time, Bellini Modern Living’s warehouse holds 47 leather furniture models ready to ship at a moment’s notice. Each piece is crafted using premium, full-grain Italian leather hides that have long set Bellini’s made-in-Italy offerings apart due to their exceptional quality. Bellini’s motion furniture is also renowned for its virtually silent dual motors in its reclining pieces, coupled with power adjustable headrests and footrests.
Additionally, unlike furniture that has been stalled on the ocean or stuck in port for an indeterminate time, Bellini’s furniture is guaranteed to arrive in pristine condition, because even the warehouse racks are regularly and meticulously cleaned in the company’s efficient and highly organized Toronto warehouse.
Another added benefit is the ability to contact Bellini Modern Living’s responsive customer service representatives. As opposed to playing a guessing game when shipping products overseas, retailers are able to communicate with a dedicated representative to ask specific questions about stock availability, shipping times, making purchases, and other general concerns.