Williams-Sonoma Launches Celebrity Spatulas for No Kid Hungry

July 9, 2024  by HFBusiness Staff in Business Strategy, Industry   

The 2024 Tools for Change program marks the tenth year Williams Sonoma has supported No Kid Hungry, a national campaign to end childhood hunger in America. To date, the partnership between Williams-Sonoma, Inc. and No Kid Hungry has raised over $16 million through the combined philanthropic efforts of all Williams-Sonoma, Inc. brands, which can help provide 160 million meals for children in America.*

As a part of this year’s fundraising efforts, Williams Sonoma is launching ten new limited-edition spatulas designed by celebrities, culinary personalities and musicians as well as re-launching three of the most popular spatula designs from previous Tools for Change campaigns. Williams Sonoma will be donating a portion of proceeds from the purchase of each spatula to No Kid Hungry.**

This year’s Tools for Change spatulas were designed for Williams Sonoma by:

• Faith Hill
• Jeff Bridges
• Jack Black
• Cameron Diaz
• Blake Shelton
• Terry Crews
• Tan France
• Stephen Colbert & Evie McGee Colbert
• Joshua Weissman
• Katie Lee Biegel
• Andy Cohen
• Valerie Bertinelli
• Kris Jenner

Williams Sonoma will also be donating a portion of the proceeds of a select assortment of food items that benefit No Kid Hungry including:

• No Kid Hungry Cupcake Decorating Kit, Custom-made for creative baking and decorating, the exclusive kit includes reusable silicone cups and a stainless-steel scoop to portion batter, $34.95.
• No Kid Hungry Cupcake Mix, Time-saving mix made of a custom-blend using the finest ingredients, including fragrant Nielsen-Massey Madagascar Bourbon Vanilla, $16.95.
• No Kid Hungry Maple Syrup, Rich golden syrup that’s handcrafted using the classic sugaring technique of boiling the maple sap on a wood-fired evaporator, $29.95.
• No Kid Hungry Pancake & Waffle Mix, Bright, tangy buttermilk flavor with a hint of fragrant vanilla, $18.95.

“We have partnered with No Kid Hungry for over ten years to help raise money and awareness to support their fight against childhood hunger in America,” said Williams Sonoma President Felix Carbullido. “We are grateful to our celebrity and influencer partners, customers, vendors, and colleagues whose generous participation in our ‘Tools for Change’ campaign has had a tremendous impact on the success of our fundraising efforts over the years.”

“For a decade, the ‘Tools for Change’ spatulas have been housed in kitchens nationwide, a true testament to the power of our partnership with Williams Sonoma. Most important, by helping to fund more kids getting school breakfast and summer meals, they’ve had an incredible impact toward ending childhood hunger together,” said Billy Shore, founder and executive chair of Share Our Strength, the organization behind the No Kid Hungry campaign.

“As we celebrate 10 years of this initiative, we have so much gratitude to Williams Sonoma and its customers and the celebrity artists who play a critical role in inspiring more people each year to get involved. Together, we can ensure all kids have the ‘tools’ to thrive and food they need to grow up healthy and strong.”

Celebrity spatula designers Cameron Diaz and Terry Crews also commented:

“When kids are nourished, they’re healthier, better able to learn and be their best selves in every aspect of life. That’s why I’m joining No Kid Hungry and Williams Sonoma to ensure the 1 in 5 kids in the U.S. living with hunger have that same opportunity.” – Cameron Diaz

“Food is such a powerful thing. It provides us with the strength and fuel to reach our full potential each day and can truly change a child’s trajectory in life. It’s unacceptable to me that millions of kids are living with hunger so I’m proud to use my voice and do my part by teaming up with No Kid Hungry and Williams Sonoma to create change for all kids.” – Terry Crews

The products from the 2024 Tools for Change fundraising program are now available online and at all Williams Sonoma retail locations while supplies last.

For more information on No Kid Hungry, or to purchase products benefitting the national campaign, please visit: www.williams-sonoma.com/nokidhungry.

*$1 can help provide 10 meals. Donations help support programs that feed kids; No Kid Hungry does not provide individual meals. Learn more at NoKidHungry.org/OneDollar.

**While supplies last, 30% of the sale of participating WSI products will go to benefit No Kid Hungry.