Daily News
From Home Furnishing Business
West Elm Announces Collaboration with Chef Marcus Samuelsson
July 8,
2024 by HFBusiness Staff in Business Strategy, Designer Weekly, Industry 
Global design company, West Elm, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today a collaboration with Marcus Samuelsson. The award-winning chef is known for his restaurants worldwide, including Red Rooster in Harlem, New York. The new collection marks Samuelsson’s first introduction of home furnishings and will be available exclusively at WestElm.com and at select West Elm retail locations.
The 32-piece capsule celebrates Samuelsson’s love of food and entertaining as a way to gather and inspire people. Ranging from furniture to lighting, tableware, textiles and art, the collection honors his Ethiopian heritage, Swedish upbringing, and New York City home base.
“Marcus embodies style as a way of living,” says Day Kornbluth, President of West Elm. “He brings taste and a point of view to everything he touches and brings people together along the way. It was a pleasure working with him on this collection, which we love.”
Marcus Samuelsson states, “I’m thrilled to partner with West Elm to create such a personal collection—and my first set of home furnishings. Designed to help people come together at home, it celebrates the joy, artistry, and ingenuity of food shared with friends.”
Key items include the Carved Tableware Set ($32-40), the Upholstered Dining Chairs and Bar Stools ($299, $399), the Layered Brass Pendant ($399) and the Rectangular Dining Table ($1,299).
To learn more about Marcus Samuelsson + West Elm please visit: www.westelm.com/marcussamuelsson
The new Marcus Samuelsson collection will be available for purchase in Canada beginning on July 8th at www.westelm.ca/marcussamuelsson
Be the first to see the new collection by following @westelm and @marcuscooks.