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From Home Furnishing Business
Diamond Mattress Continues Drive for Innovation at Las Vegas Market
July 8,
2024 by HFBusiness Staff in Business Strategy, Industry 
Diamond Mattress is leaning firmly into its continuous drive for innovation to spark retail opportunities in premium mattresses as the fourth-generation mattress manufacturing enters the Las Vegas Market.
Gel Grid by Diamond Mattress expands with a premium model based on the success of the program and the valuable feedback from retailers since it debuted in Las Vegas summer 2022. Its strong innovation story facilitates a more engaging sales conversation between retail sales associates and their customers. The line gets a new luxury euro top model, available in two feels, allowing retailers to expand and differentiate their offerings with the advanced gel grid component while maximizing their margins.
Through in-store samples of the gel grid material and the tried-and-true rest tests, customers can see and feel the key benefits, says Diamond officials. The innovative gel grid design and advanced technology of the material provide long-lasting cool sleep, body contouring and pressure relief, and durability.
Diamond will also feature Auto Pilot at this summer market. Its first smart bed launched earlier this year is already on the floor of more than 20 top retailers with strong feedback and growing sales. Building momentum, Diamond is expanding the program’s training and product education modules to further support its success.
Diamond Mattress is located in B-975 at the Las Vegas World Market Center.