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Big Lots Supports Make-A-Wish with Point-of-Sale Campaign
July 2,
2024 by HFBusiness Staff in Business Strategy, Industry 
Big Lots announces the launch of the first-ever joint point-of-sale campaign with Make-A-Wish America as part of a new national partnership to help grant wishes to children battling critical illnesses. From July 1-31, Big Lots customers can donate at checkout, and to encourage widespread participation, Big Lots will reward every donation with a coupon for $5 off a future purchase of $15 or more.
The point-of-sale campaign aims to give children renewed energy and strength, bring families closer together during difficult times, and unite communities. Big Lots encourages customers to leave messages for wish kids with special donation notes displayed in stores.
"Partnering with Make-A-Wish allows us to help grant life-changing wishes for critically ill children," said Bruce Thorn, president and CEO of Big Lots. "We believe in the power of a wish to bring hope and joy to these courageous kids and their families, and it's an honor to support Make-A-Wish through this campaign."
"We grant more wishes during the summer than any other time of the year, making support from partners like Big Lots absolutely critical," said Leslie Motter, president and CEO, Make-A-Wish America. "Big Lots prides itself on helping people to 'live big,' and they're making that sentiment a reality by helping grant wishes that can be truly life-changing for wish kids and their families."
Big Lots has been a proud supporter of the Make-A-Wish Oklahoma, Kentucky & Indiana chapter since 2009, and the company's associates have been directly involved in granting the wishes of three local children.
Most recently, a team of 30 Big Lots volunteers granted the wish of six-year-old Francesca, bravely battling a rare nervous system disorder, by transforming her basement into a princess playroom. The team devoted hundreds of hours to making the transformation come to life, and turning the basement into a space where Francesca can experience hope everyday as she continues treatment for her illness.
For more information about the campaign and to learn more about Francesca's wish, visit the Make-A-Wish America website.