Daily News
From Home Furnishing Business
Fusion Designs Spotlights Preferred Program in Las Vegas
July 1,
2024 by HFBusiness Staff in Business Strategy, Designer Weekly, Industry 
Fusion Designs is spotlighting the Platinum Preferred Retailer Program during the Summer Las Vegas Furniture Market, which is designed to offer discounts to established dealers to boost sales and profitability.
“We’re committed to giving back to our loyal retailers, which is why we’re promoting an easy-to-follow program with benefits to boost their sales promotion efforts in order to create excitement and attract consumers,” said Fusion Designs President Marcus Bontrager. “The program is a great tool for dealers that qualify, especially during these times when dollars are tight and they want to refresh their displays with new floor samples,” the executive said.
The Platinum Preferred Program offers a variety of benefits for retailers, including discounts on new products added to their floor sample display and a sales period on Fusion Designs’ complete line-up for two 10-day periods in 2024. Fusion Designs supplies point-of-purchase materials, such as gallery signs, catalogs and more.
A special-order kiosk is also available to help shoppers take advantage of the brand’s choice of 35 finishes. To help kick off the program on retail floors, Fusion Designs will also present a professional retail training seminar in the dealer’s store.
To receive the Platinum Preferred Program benefits, retailers must display at least four sets of Fusion Designs furniture and a minimum of four settings in a gallery or shop environment in a high-traffic area of their store. The displays must remain on the showroom floor for the remainder of 2024.
Retailers must also agree to promote Fusion Designs in circular, newspaper, radio, or television advertising or planned in-store events at least twice and at least six months apart.
Lastly, the dealer must list Fusion Designs as a vendor, linking to its website or representation of the product on the floor. The set must remain on the floor for a one-year commitment period. To sign up for the Platinum Preferred Retailer Program, dealers must submit a qualifying order and fill out a form signed by the retailer and Fusion Designs management and sales representative agreeing to the commitment.