Daily News
From Home Furnishing Business
BIA HOPE Collection Supports Susan G. Komen Foundation
June 26,
2024 by HFBusiness Staff in Business Strategy, Industry 
Bedding Industries of America (BIA), a leading mattress manufacturer, will highlight its Eclipse HOPE mattress collection this July at the Summer Las Vegas Furniture Market in partnership with the Susan G. Komen Foundation, to encourage retailers to prepare for consumer interest and promotion ahead of breast cancer awareness month in October.
The Eclipse HOPE mattress collection, distinguished by its stylish cover with pink highlights, offers a variety of premium mattress offerings, with the top-of-the-line model featuring BIA’s patented Spinal Zone Version III, a product that has micro coils embedded in the lumbar region of the mattress for additional support and comfort.
With over 1,200 coils in the queen size model, the HOPE mattress not only provides for a restful night’s sleep but is a prime example of cause marketing that resonates with consumers.
With every purchase of the HOPE mattress, BIA donates five percent to the Susan G. Komen foundation, a leading breast cancer awareness organization.
“We are proud to partner with the Komen foundation to help raise awareness for breast cancer prevention. By offering the product in the summer, it enables dealers to have the time to order, plan and start promoting the program prior to October,” said BIA chief operating officer, Phil Carlitz.
“Our goal is to arm dealers with everything they need to promote and drive traffic this fall when consumer interest and awareness is at its height and raise as much as we can for this cause.”
“The striking pink accents on this mattress stand out in our showroom, and it will turn dealer’s heads. Women continue to the be the primary decision maker in mattress purchasing decisions and consumers will gravitate to the Eclipse HOPE display in support of this important cause,” he added.
The Eclipse HOPE mattress collection starts at $999 in queen and will be prominently displayed at BIA’s Las Vegas showroom space B-1118 at the World Market Center.