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From Home Furnishing Business
Somerselle Introduces Textile Collection from Emily Daws
June 25,
2024 by HFBusiness Staff in Business Strategy, Designer Weekly, Industry 
Somerselle introduces Fauna, the new textile collection from Emily Daws, inspired by her travel and the diversity of wildlife in the Highlands.
Emily talk about her inspiration for the new collection, “The Fauna collection is indeed a departure from our previous coastal themes. The inspiration came from my travels and the incredible diversity of wildlife in the Highlands. I wanted to capture the essence of these creatures in a way that resonates with people across different regions. The natural beauty and intricate patterns found in animals and insects has been so wonderful to incorporate into my work!”
Five distinct patterns, each with their own story, are featured in the collection with a sixth to be released in July.
Speckled Check, Tortoise, Kaleidoscope, Americana, and Nest are each crafted on a heavy Belgian linen ground. This material choice was intentional to enhance the tactile experience, making the textiles not only visually appealing but also inviting to touch.
The material choice being intentional to enhance the tactile experience, making the textiles not only visually appealing, but also inviting to touch. The upcoming pattern is a woven fabric that will add further depth and variety to the collection.
Commenting on one of her patterns and the collection Daws says, “Kaleidoscope is very special to me. It draws inspiration from the colors and patterns of butterfly wings, arranged to resemble an intricate pattern of a vintage quilt. The subtle markings are meant to represent butterfly wings, creating a sense of movement and wonder. The design process was meticulous, focusing on how to balance complexity and harmony in the patterns to evoke a feeling of tranquility and natural beauty.”
“I think the Fauna collection has a universal appeal that can resonate with any region. The patterns and textures are versatile enough to blend seamlessly into various interior styles, from rustic to contemporary. Whether it's being used in living rooms, bedrooms, or even outdoor spaces, I think these designs will bring some serenity and a peaceful groundedness to the energy of the room. It will be so rewarding to see the ways the love I put into the Fauna collection flows into the homes of your designers' clients, hopefully bringing them a lot of happiness for many years to come!”