Daily News
From Home Furnishing Business
Pottery Barn Announces Partnership with Roller Rabbit
June 20,
2024 by HFBusiness Staff in Business Strategy, Industry 
Pottery Barn Kids and Pottery Barn Teen, design-led and sustainable home retailers, announced a partnership with vibrant fashion and lifestyle brand, Roller Rabbit. The new collaboration thoughtfully pairs Roller Rabbit’s iconic and fan-favorite prints with the industry-leading safety, sustainability and craftsmanship of the Pottery Barn Kids and Pottery Barn Teen brands. The collections are now available to shop exclusively at Pottery Barn Kids and Pottery Barn Teen.
Roller Rabbit’s brand story started over twenty years ago with a piece of discarded fabric found in India that depicted a magical rabbit and its quest for joy. Today the brand believes in making every day magical, inspired by the sentiment that happiness is all around.
The Roller Rabbit for Pottery Barn Kids and Roller Rabbit for Pottery Barn Teen collections bring together Roller Rabbit’s beloved prints with vibrant colors, hand-drawn block designs and cheerful icons for the collection of bedding, window curtains and shades, décor, backpacks, lunch bags, and wallpaper. The eye-catching dorm essentials in the collaboration include Twin XL bedding, ‘No Nails’ headboards, laundry bags and shower caddies that are perfect for the collegiate back-to-school season.
“Our new collections bring Roller Rabbit’s beloved prints into the world of children’s and teen’s home furnishing with designs for every moment, from nursery to dorm,” said Jennifer Kellor, President, Pottery Barn Kids and Pottery Barn Teen. “Together, we’ve created a collaboration that is crafted with quality and evokes a sense of happiness and joy.”
“We are so excited to announce our home collection with Pottery Barn Kids and Pottery Barn Teen,” said Ed Bertouch, chief executive officer, Roller Rabbit. “Our team has had so much fun working with the Pottery Barn Kids and Pottery Barn Teen design team.”
“They truly are industry experts in the children’s and teen’s home furnishings categories. Our customer has been asking for this collab for a long time, so we know how thrilled they will be to see our beautiful, heritage block prints and iconic Monkey and Heart motifs through the eyes of Pottery Barn Kids and Pottery Barn Teen.”
To learn more about the collection, visit www.potterybarnkids.com/rollerrabbit and www.potterybarnteen.com/rollerrabbit. Join the conversation on social media with @potterybarnkids, @potterybarnteen, and @rollerrabbitofficial.