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Sleep Number Introduces Lower-Cost c1 Smart Beds
June 18,
2024 by HFBusiness Staff in Business Strategy, Industry
Sleep Number Corporation (Nasdaq: SNBR), the sleep wellness technology leader, unveiled its new Sleep Number® c1 smart bed at only $999 (Queen). The brand’s best value, the c1 offers the same signature adjustable firmness on either side and sleep technology features as Sleep Number’s higher-end smart beds.
For under $1,000, sleepers receive their ideal comfort and support; breathable technology that draws heat away from the body; and personalized digital sleep health insights to help improve sleep over time. And, because only Sleep Number® smart beds are designed specifically for the differing needs of couples, both sleepers can tailor their preferences to meet their unique sleep needs; in fact, Sleep Number Smart Sleepers get 28 minutes more restful sleep per night.
"We are excited to introduce the c1 smart bed – and offer three of our smart beds under $2,000 – to meet the needs of today’s value-conscious, scrutinizing consumer," said Shelly Ibach, Chair, president and chief executive officer, Sleep Number.
"Quality sleep is an essential part of everyone’s health and wellbeing. Only Sleep Number offers science-backed smart beds that deliver unmatched benefits: individualized sleep for couples, digital health features, active and passive temperature control and adjustable firmness. We’ve strengthened our smart bed portfolio with a superior sleep innovation under $1,000 and are fulfilling our purpose to improve the health and wellbeing of society through higher quality sleep."
The c1 smart bed joins Sleep Number’s popular Classic Series smart bed collection, known for its comfortably affordable price points. Rounding out the Classic Series collection are the Sleep Number®c2 smart bed ($1,299, Queen) and the c4 smart bed ($1,899, Queen), offering the brand’s smart adjustability, breathable comfort and cushioning support at a great value.
With the introduction of the c1, Sleep Number now offers three unique smart beds for under $2,000 (Queen sizes). Sleep Number c1 smart bed features include:
Temperature Benefits: The c1 smart bed helps alleviate one of the most common barriers to high quality sleep: temperature. According to Sleep Number data, 80% of couples report one or both partners sleep too hot or cold.** A ceramic gel layer in the c1 smart bed draws heat away for breathable comfort.
Individualized Comfort: Sleep Number smart beds allow each sleeper to choose their ideal level of firmness -- their Sleep Number® setting -- and contour to the body to relieve pressure points. Throughout the night, the smart beds then deliver effortless adjustability to keep both sleepers comfortable and helping them achieve their best sleep every night.
Personalized Sleep Health Insights via the Sleep Number App: By combining artificial intelligence (AI) technology and sleep science, which "learn" from each sleeper over time, the Sleep Number smart bed delivers personalized health and wellbeing insights to each sleeper. The smart bed monitors vital personal health data and sleep trends and continuously analyzes and personalizes sleep insights in partnership with leading sleep health experts. Additionally, the app was newly updated to offer additional customer service features and integrate with Sleep Number’s rewards program, offering a turnkey solution for all customers’ Sleep Number needs.
Compatibility with Sleep Number’s Smart Adjustable Bases: The accompanying FlexFit™ smart adjustable bases elevate each sleeper’s experience and fit individual comfort preferences. The bases feature Partner Snore™ technology to help alleviate snoring***, under bed lighting and head and foot adjustments.
The new Sleep Number c1 smart bed is available now at sleepnumber.com and at Sleep Number® stores.