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From Home Furnishing Business
BIA Expands Presence in Middle East and North Africa
June 17,
2024 by HFBusiness Staff in Business Strategy, Industry 
Bedding Industries of America (BIA) is significantly expanding its presence in the Middle East and North Africa with the signing of a new license with leading Saudi Arabia-based Bed Quarter Company, a division of MAZ Holding Group.
Bed Quarter, a company founded 27 years ago, has a state-of-the-art manufacturing facility in the Sudair Industrial Area, north of Riyadh, Saudi Arabia and operates more than 40 mattress stores in the region. As part of the agreement, it will manufacture and distribute the Eclipse brand in Saudi Arabia, the United Arab Emirates, Bahrain, Kuwait, Qatar, Oman, Jordan, Syria and Lebanon, and expand into North Africa in partnership with BIA.
“The Bed Quarter executive team is comprised of very experienced mattress producers in the region, some of whom we worked with years ago, so we are excited about what they will be able to do to expand the Eclipse brand in the region,” said Stuart Carlitz, founder of BIA.
“They are not only great manufacturers, but also great retailers with a strong direct-to-consumer business. They have a keen understanding of the mattress shopper in the region and can really use that knowledge to help retailers in other countries benefit from flooring Eclipse products in their showrooms.”
“Eclipse is an outstanding brand that embodies the best of American design and manufacturing, something that many customers and retailers in our region are looking for today. We are so happy to add the exciting Eclipse brand, which has more than 100 Years of history and legacy. Its special patented spinal zone technology, approved by COCSA to our existing branded line of bedding retail business, will strengthen our position in the region,” said Abdul Salam Al Mazro of MAZ Holding Group.
“I am so happy to be working with Stuart and his team once again. There is a lot of opportunity for us to grow sales in this area with our Bed Quarter retail stores,” said Arun Sharma, CEO of MAZ Holding Group.