Armen Living Adds to Team with Director of Product Development

June 17, 2024  by HFBusiness Staff in Business Strategy, Industry   

"I couldn’t be more excited with the growth of our company and to announce the news that Shauna has joined our team.” shared Kevin Kevonian, president of Armen Living.

“Shauna brings considerable expertise to her role as the director of product development, and it fills me with immense pride that we continue to grow and thrive in an ever changing industry. It is a testament to our company as we forge our path and bring a fresh outlook to our lifestyle brand and to our product assortment.”

Shauna Snyder, will report to President, Kevin Kevonian and will lead their brand’s product development division. Snyder, who’s deep understanding and knowledge of the home furnishings and accessories industries includes Product Design and Development for Furniture, Home Accessories and Textiles, and also excels at Global Sourcing.

Coupled with her proficiency in visual merchandising, she has seen unparalleled success in both Showroom and Retail Merchandising which consistently elevates a brand presence and increases sales performance. Snyder’s strategic vision for design has enabled her to successfully launch new categories and to drive growth in new markets. With a proven track record in driving strategic merchandising initiatives, Snyder’s experience spans ecommerce, assortment strategy, sales forecasting and her ability to detect emerging trends.

“I am so excited to join the team at Armen Living and to help them grow their business. Combining my abilities to design and develop original products across each of their product categories with the goal to deliver even more cutting-edge designs to the marketplace over the coming months,” shared Shauna Snyder, Armen Living’s director of product development, “I look forward to continuing Armen Living’s decades of success in the home furnishings industry and meeting their customers at upcoming summer shows.”

Kevonian added, “I can't wait for what our future holds as we head off next week to introduce Shauna to our overseas supply chain. Since Shauna joined us last month our design team has been hard at work getting her onboarded and reviewing our best selling products as we refine what collections will launch this fall.”

Style leaders in design, Armen Living celebrates bold individuality, vibrant youthfulness, sensual refinement, and expert craftsmanship at fiscally sensible prices. Continuing a 40-year legacy, Armen Living’s strategic product development approach has gained momentum over the last three years, as they shifted away from buying off-the-rack pieces to designing most of their collections in-house. This shift has further helped their brand to diversify and elevate their company’s outdoor category - which now equates to 70% original designs and has led to their brand winning several product design awards, as well as becoming a leader in fashionable and affordable furniture for retailers, designers, and hospitality clients all across the country.

Kevonian commented, “Each piece we design and develop conveys self-expression while resonating with a contemporary chic lifestyle. Our new 2024-2025 collections will elevate the look of indoor and outdoor spaces with a wide selection of unique and modern styles that touch across all our product categories.”

Armen Living will launch hundreds of new introductions at summer markets, with a heavy focus on new outdoor bar, dining and lounge collections during Casual Market in Atlanta on July 15-18, 2024 and September 16-19, 2024 in their new permanent showroom B1 6-A2 at AmericasMart. Armen Living will also launch new indoor and outdoor collections in their newly remodeled 10,000-square-foot showroom at Las Vegas Market on July 28th - Aug 1, 2024 within World Market Center, Bldg B, 7th floor, Space B759.

The Las Vegas showroom will debut new categories including Leather Upholstery, Bedroom and Office Furniture, alongside new Dining sets. Armen Living will also exhibit at the upcoming Ace Hardware Fall Convention 2024, in Las Vegas on Aug 8-11, 2024. For Sales Representative opportunities please reach out to National Sales Manager, Reb Nicholson, by emailing: reb@armenliving.com.