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From Home Furnishing Business
Shifman Mattress Co. Launches Collection with Bloomingdale's
June 12,
2024 by HFBusiness Staff in Business Strategy, Industry 
Shifman Mattress Co. is launching the Authenticity Collection in collaboration with iconic luxury retail partner Bloomingdale’s. The new collection exemplifies the integrity of both brands and their successful 37-year partnership.
The Authenticity Collection created by Shifman exclusively for Bloomingdale’s is distinguished by elevated visual appeal and all-natural comfort layers. Designed to provide a Zen-like retreat, the Authenticity Collection promotes well-being through the use of genuine, sustainable materials and catering to discerning customers seeking luxurious, eco-conscious sleep solutions.
The collection offers two distinct subcategories, Pure Awakening and Pure Slumber, each comprising of three comfort styles: a firm tight top, a medium pillow top, and an ultra-plush box pillow top. Pure Awakening is constructed with a natural latex core encased with latex rails, layered with plush New Zealand wool, deluxe alpaca, fine silk, and sculpted latex.
Pure Slumber features latex-encased innersprings layered with abundant natural cotton, sculpted latex, New Zealand wool, deluxe alpaca, and fine silk. Together, the construction and natural materials of this thoughtfully designed collection ensures superior breathability, temperature regulation, and long-lasting durability, setting a new benchmark for luxury mattresses.
The Authenticity Collection debuts in 19 top-performing Bloomingdale’s locations and is available online at bloomingdales.com. The six-model collection has a retail price range of $6,979 to $11,969, queen mattress only.
“The Shifman and Bloomingdale’s brands are well-aligned, each dedicated to delivering exceptional, distinctive products with enduring quality and value to ensure customer satisfaction. I am proud of the new Authenticity Collection at Bloomingdale’s and look forward to helping countless consumers sleep well on handcrafted, natural, breathable mattresses that offer the health benefits of serene slumber,” said Bill Hammer, Shifman president.