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From Home Furnishing Business
Meridian Furniture Expands Sales Force in Key Regions
June 5,
2024 by HFBusiness Staff in Business Strategy, Industry 
Meridian Furniture, a fast-growing furniture brand serving retailers and designers with a vast, ever-changing product line of reasonably priced, high-style designs sourced globally, has expanded its sales force with five new representatives in key regions across the United States.
According to Mitch Hodges, vice president of sales, the new hires are some of the top sales representatives in the industry with decades of experience and strong ties to big-box retailers. The new sales representatives have been added in New England, Colorado, Utah, Wyoming, Montana, Louisiana and Mississippi. The company is still looking for coverage in Florida and Texas, where its business has been growing exponentially.
“More and more retailers are buying Meridian products because we fill the gap in reaching a new generation of furniture buyers by offering the fashion-forward styles younger customers love—at a fair price,” said Hodges.
“Younger consumers see the looks they crave on TikTok and Instagram, but they can’t find them anywhere. We are leveraging that data in eCommerce to help dealers better understand younger consumer preferences and translating that into styles that help them generate traffic and sales. Our new sales representatives are a terrific asset to the dealers in providing support and training to help them grow their businesses.”