Daily News
From Home Furnishing Business
Lovesac Wins Awards at 45th Annual Tellys for Campaign
June 4,
2024 by HFBusiness Staff in Business Strategy, Industry 
The Lovesac Company, the home furnishing and technology brand best known for its Sactionals, The World's Most Adaptable Couch, today announced its 'Rewriting the Rules of Comfort™' 25th Anniversary campaign collected a total of eight winning submissions across multiple top categories in the 45th Annual Telly Awards.
The Telly Awards honor excellence in video and television across all screens and is judged by leaders from the advertising world, video platforms, television and streaming networks. Lovesac is in good company as this year's winners also include Adobe, Calvin Klein, ESPN, LinkedIn, MTV Entertainment Studios, NASA, the LA Clippers (NBA) and more.
The 25th Anniversary campaign celebrated the past, present and future innovation Lovesac prides itself on, featuring four integral celebrity partners. Tapping into how Total Comfort is something truly individual and adaptable, real Lovesac customers Travis Barker, Brandy, Shaun White and Haley Lu Richardson, each demonstrated how they Rewrite the Rules of Comfort by incorporating Lovesac product and brand ethos into their coveted spaces in unique ways.
For 25 years, Lovesac has been disrupting the furniture category, and the 'Rewriting the Rules of Comfort™' campaign showcased product benefits in unexpected ways that captivated target audiences and resulted in unprecedented product sales.
"I'm excited to see our campaign and the phenomenal creativity and effort behind it recognized by the Telly Awards this year," said Shawn Nelson, Lovesac Founder and CEO. "We hear from our customers all the time about how Lovesac products have changed what comfort means at home with family and friends. This campaign was all about sharing some of those great stories."
· Silver Telly Winner in Branded Content – Commercials
· Gold Telly Winner in Branded Content – Promotional
· Silver Telly Winner in Branded Content - Brand Collaboration (Use of Creator, Celebrity & Influencer)
· Silver Telly Winner in Online Commercials – Branding
· Gold Telly Winner in Online Commercials – Promotional
· Gold Telly Winner in Online Commercials - Brand Collaboration (Use of Creator, Celebrity or Influencer)
· Silver Telly Winner in Online Commercials - Products & Services
· Bronze Telly Winner in Online Commercials - Social Media
"The caliber of the work this season truly has reflected the theme of going beyond the frame. Our industry is experimenting with new technologies like never before, crafting truly compelling stories to draw attention to some of the world's most pressing issues," shares Telly Awards Managing Director Amanda Needham.
"The Telly Awards is uniquely positioned to meet the industry where it's actually making work, be that on television or TikTok."
This was a record-breaking year with nearly 13,000 entries from across the globe and top video and television content producers. Winners were chosen by The Telly Awards Judging Council which includes Nathalie Van Sasse Van Ysselt, VP of Design and Creative Services, MSG Sphere Studios; Barry Christie, Global Creative Lead, Meta Creative Shop; Farihah Zaman, Director, member of Brown Girl Doc Mafia; Aiden Darné, VP, Global Studio Lead Shutterstock; and Malinda Wink, Executive Director Minderoo Pictures.
The full list of the 45th Annual Telly Awards winners can be found at
www.tellyawards.com/winners. To learn more about Lovesac, visit www.lovesac.com