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From Home Furnishing Business
West Elm Announces Expansion of Collaboration with RHODE
June 3,
2024 by HFBusiness Staff in Business Strategy, Industry 
Global design company, West Elm, announced the expansion of the collaboration with popular fashion brand, RHODE. A follow up to the successful debut of the RHODE for West Elm collaboration which launched in May of 2023, the new collection features 120 pieces including a relaunch of past favorites combined with new textiles, tabletop pieces, lighting, decorative accessories, bath, rugs and a collection of items designed for college dormitories.
“We are so pleased to bring back RHODE + West Elm," says Day Kornbluth, President at West Elm. “The new collection includes the most-loved pieces from last year along with new fresh prints and patterns for a bright summer assortment.”
RHODE Creative Director and Co-Founder, Purna Khatau adds, “The new collection allowed us to continue our exploration into new mediums by embedding the playful, carefree RHODE spirit into even more decor staples that we can't wait to mix and match. We are so excited to build upon the success of last year’s collection. Continuing our collaboration with the West Elm team has been such a pleasure.”
RHODE Co-Founder Phoebe Vickers states, “This year we worked with West Elm to bring a bigger vision to life, finding new ways to infuse our brand DNA into the home. We included our signature RHODE prints alongside new motifs—this time on wallpaper, lighting and more.”
RHODE’s archival prints are featured throughout the assortment; key items from the collaboration include the Wiggle Round Pillow ($39), the Begonia Napkin Set ($40), the Begonia Shower Curtain ($45), and the Wiggle Mug and Cereal Bowl Sets ($52 each).
To learn more about RHODE + West Elm please visit: www.westelm.com/rhode.
The new RHODE + West Elm collection will be available for purchase in Canada beginning on June 3rd at www.westelm.ca/rhode.
Be the first to see the new collection by following @westelm and @shoprhode.