Macy’s Plans In-Store Campaigns to Celebrate Pride Month

May 29, 2024  by HFBusiness Staff in Business Strategy, Industry   

From June 1^st through June 30^th, Macy’s will host a special round-up in-stores and online donation campaign benefitting The Trevor Project to support youth nationwide with comprehensive resources, including 24/7 crisis services, public education, research, advocacy, peer support and more. Additionally, Macy’s, Inc. nameplates, inclusive of Macy’s, Bloomingdale’s and Bluemercury, continue to highlight LGBTQ+-owned, founded and designed brands by showcasing product and unique brand stories through online shopping events and more.

“As part of our Mission Every One commitment, we offer our customers, colleagues and communities product from LGBTQ+-owned, founded and designed brands, support Pride events nationwide and foster partnerships with crucial organizations,” said Bobby Amirshahi, Macy’s, Inc. SVP and head of corporate communications, social impact, and government & public affairs.

“Our longstanding partnership with The Trevor Project supports LGBTQ+ youth through access to lifesaving counseling services and uplifting PSAs that encourage young people to live their truth and embrace their authentic selves.”

Since 2019, Macy’s has raised more than $6.2 million for The Trevor Project, enabling the organization to spend more than 148,000 minutes providing more than 70,000 LGBTQ+ young people with specialized counseling via phone, text and chat. In addition to this year’s donation campaign, Macy’s partnered with The Trevor Project to create a special PSA exploring the power of self-expression and embracing one’s authentic self.

“Macy’s has been a steadfast supporter of The Trevor Project for years, and we simply would not be able to do what we do without the generous contributions of companies like it and others,” said Troy Robinson, chief development officer at The Trevor Project.

“For decades, Macy’s has been a trailblazer in defining corporate Pride; from its internal culture of inclusivity to its external messages of acceptance, Macy’s epitomizes impactful allyship. We’re so thankful and honored to celebrate another Pride season, showing LGBTQ+ young people we are here for them, with Macy’s by our side.”

Through Mission Every One, Macy's, Inc. fuels accelerated growth and more visibility for underrepresented brands by featuring brands that are owned, founded and designed by LGBTQ+ people online, in marketing and on its social channels.

LGBTQ+-owned, founded and designed brands featured across Macy’s, Inc. nameplates this June include:
Bloomingdale’s: House of Bo,  Jonathan Simkhai, L’Object, and Onia
Bluemercury: Atwater, Lafco, Mara, and Ogee
Macy’s: Dai Moda, Earth’s Nectar, Michael Aram, and Non Gender Specific

These brands and their unique stories will also be showcased on Macys.com(opens in a new window), Bloomingdales.com(opens in a new window) and Bluemercury.com(opens in a new window) throughout June.

Additionally, Macy’s Live will broadcast an exclusive LiveStyle episode on June 6^th at 4pm ET spotlighting and celebrating the stories behind LGBTQ+-owned, founded, and designed products.

Pride + Joy will also be on display in select Macy’s windows and local Pride marches nationwide, including New York City’s Pride March, during the month of June. Between June 1^st to 30^th, Macy’s stores in Boston, Chicago, New York City, Philadelphia, San Francisco and Washington D.C. will feature themes of resilience and perseverance in honor of Pride.

In addition to The Trevor Project, Macy’s will continue to support the LGBTQ+ community through its longtime commitment to various nationwide and local organizations focused on education, economic development and social justice including Hetrick Martin Institute, Human Rights Campaign, National Center for Transgender Equality, NYC Pride, Out in Tech Inc., PFLAG National and Transgender Legal Defense and Education Fund.