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From Home Furnishing Business
Symphony Sleep Expands Product Line with Premium Sheets
May 19,
2024 by HFBusiness Staff in Business Strategy, Industry 
Symphony Sleep, the residential bedding brand of Innovative Sleep Technologies, expanded its product line with the introduction of premium sheet sets. This launch is part of the company's ongoing commitment to provide comprehensive sleep solutions and create opportunities for retailers to optimize every customer visit.
The new premium sheets collection, Copper Comfort Sleep Set, features copper ion-infused plush microfiber that provides antibacterial benefits along with supreme comfort. Available in three appealing, neutral colors, each set includes a fitted sheet, a flat sheet, and two pillowcases.
The fitted sheets are designed with deep pockets that can accommodate high-profile mattresses up to 14 inches and features Stay Bands™ to keep the fitted sheets in place for optimal performance on adjustable beds. The Copper Comfort Sleep Set retails for $55 for the Queen set.
Symphony Sleep's addition of quality sheets to its portfolio is aimed at enhancing the customer's shopping experience. By offering a full spectrum of products, Symphony Sleep empowers retailers to communicate to customers a holistic approach to sleep while building trust and foster loyalty, transforming single purchases into long-term relationships.
“Store traffic remains low, and that puts more pressure on the RSA to make the most of each customer visit. Our bedding accessories and essentials, along with our marketing programs, are developed to enhance and maximize each customer ticket,” said John Schulte, Innovative Sleep Technologies president.