Natuzzi Anniversary of Listing on Stock Exchanges Highlight Big Changes

May 14, 2024  by HFBusiness Staff in Business Strategy, Industry   

Since the Company’s initial public offering in 1993, the world has experienced profound changes, which led Natuzzi to evolve from a manufacturer, focused on the entry-level of the market, to a globally recognized brand, with legitimacy in the medium to high-end segments, whose collections are distributed through stores and qualified galleries in collaboration with strategic partners worldwide.

The Natuzzi brand now enjoys significant global awareness and recognition, particularly in markets such as US and China, which are pivotal for future growth. A recent survey, released in April 2024 by an independent market research company and involving more than 3,000 consumers, reaffirmed the strength of the Natuzzi brand in these regions:

·      US: Natuzzi is 6^th brand in term of unaided awareness among all furniture brands (National and International). Natuzzi is the 1^st brand among European brands, with an awareness which is 3 times higher than the subsequent European high-end brand.

·      China: Natuzzi is 5^th brand in term of unaided awareness among all furniture brands (National and International). Natuzzi is the 1^st brand among European brands, with an awareness which is 30% higher than the subsequent European high-end brand.

The strength of Natuzzi brand in the key geographies for future development, the global network of stores and galleries, the retail and commercial capabilities recently developed, and the enduring trust of dealers and final clients who have relied on Natuzzi for decades, are the key pillars upon which the Company intends to build its future growth.