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From Home Furnishing Business
Purecare Announces Key Personnel Promotions for Major Expansion
May 9,
2024 by HFBusiness Staff in Business Strategy, Industry 
Wellness-focused bedding essentials manufacturer Purecare positions itself for major expansion with the announcement of seven key personnel promotions and new hires in global business development, sales and training.
With the establishment of a strong product development team over the past couple of years, the company said the reorganization of its sales team was the next step in its global growth strategy.
“Purecare is undergoing a major expansion, and it’s made possible in large part by fostering talent from within as we align our people and processes for continued growth globally and domestically,” said President & CEO Sean Bergman.
In the area of business development, Johan Bosman and Anthony Petrucci were promoted to senior vice president roles as they partner for international and domestic growth, and both have joined the executive team, reporting directly to Bergman.
As senior VP of global business development, Bosman leads all new business efforts in the U.S. and oversees all international customers and prospects. He was previously vice president of international business since joining Purecare in 2022.
“Johan joined our team with deep-rooted experience in both hospitality and international sales growth. He’s contributed tremendously to our global expansion over the past two years, launching our new UK distributor and our new Chinese licensee, while establishing new business partnerships in Africa and strengthening existing partnerships in UAE just to name a few of his recent accomplishments,” said Bergman.
Petrucci, senior VP of domestic sales, is responsible for every aspect of Purecare domestic retail sales. He joined Purecare in 2014 as director of sales for the East Coast.
“Anthony is truly a leader to our sales team after a decade building successful programs with our retailers and a positive, hardworking and energetic internal sales team here at Purecare... He partners incredibly well with Johan, and together they are powerhouse representatives of our brand,” said Bergman.
Helena Yates has been named vice president of business development, after almost 10 years servicing several of Purecare’s largest retail partners, most recently as Purecare’s vice president of account development. As a 16-year veteran of the furniture industry, Yates is well-suited to manage the company’s largest accounts and ensure outstanding service.
A fresh face to the Purecare team, Lisa Mellet joined as senior director of national retail at the beginning of the year. Her key focuses are big box, e-commerce, and furniture retailers. She brings 12 years’ industry experience to her role and an international perspective and background having grown up in South Africa and then later Canada.
Industry veteran Lonnie Scheps has stepped into the role of vice president of commercial business, responsible for growth within both the hospitality and commercial arms of the business. His contributions to Purecare’s expansion efforts are backed by nearly a decade with the Purecare team.
As the new director of learning and development, Danny Ramos is significant to Purecare’s focus on providing the industry’s best training, said Bergman. He will assist in strengthening Purecare’s learning and development platform and innovating to bring top-tier training to customers. Ramos has been with the company since 2019.
Luzanne Burt was promoted to director of account development after three years in regional training and key account project management roles. In her new role, Burt ensures the success of all programs and projects for key accounts.
“The depth of talent and diversity of our exceptional team reflects our goal is to provide the greatest customer experience as we diversify our customer base in the U.S. and beyond,” said Bergman.