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From Home Furnishing Business
Bob’s Discount Furniture Announces Multi-Year Partnership with LA Rams
May 8,
2024 by HFBusiness Staff in Business Strategy, Industry 
The partnership kicked off on National Teacher Appreciation Day (May 7, 2024), when the brands refurbished the staff lounge at Centinela Elementary School in Inglewood. The elementary school’s administration team had the opportunity to shop at Bob’s Torrance location and handpicked items to surprise their staff, with the goal of offering an updated space to take a break for this group of dedicated, hard-working professionals.
"Bob’s is thrilled to partner with the Los Angeles Rams, a beloved sports organization with a passionate fan base and long-standing commitment and focus on community," said Bill Barton, Bob’s Discount Furniture, president and CEO. "We believe strongly that our mutual organizational focus on giving back makes this partnership a natural fit as we look to expand in the LA market and beyond.”
In addition to community focused activations, Bob’s will be the presenting partner of the “Rams Roster Moves” content highlighting trades, signings and practice squad elevations throughout the season, as well as a presenting partner for the “Rams FanCam” site featuring photos of fans on gamedays at SoFi Stadium. The partnership also will include a co-branded “Fancave Sweepstakes”, which will give one fan a once-in-a-lifetime Rams Fan Cave makeover.
“The Los Angeles Rams are committed to partnering with a purpose to create a lasting impact,” said Los Angeles Rams Chief Commercial Officer Jennifer Prince. “Rooted in our shared dedication to uplift the community, we’re thrilled to welcome Bob’s Discount Furniture to the Rams family. Through our newly formed partnership, we will continue to give back in new ways, keep our fans updated on what's happening on the field, and offer an exciting makeover for a lucky fan.”
About Bob’s Discount Furniture
Founded in 1991, Bob’s Discount Furniture is one of the fastest growing furniture retailers in the country. Keeping true to its founding principle that everyone deserves quality furniture, Bob’s provides unsurpassed value with honesty and integrity. Through all the work that happens behind the scenes, Bob’s engineers this value, offering its discount on a wide variety of stylish, quality furnishings, mattresses, and home accents. The company also offers a unique and enjoyable shopping experience, featuring cafes in each store with complimentary gourmet coffee, ice cream, cookies, and candy.
With 172 furniture stores across 24 states, the Manchester, Connecticut-based company has become the 8th-largest U.S. furniture chain according to Furniture Today. The company is also recognized by Plant-A Research Group and Newsweek as one of America’s Greatest Workplaces; America’s Greatest Workplaces for Diversity; and America’s Greatest Workplaces for Parents and Families. In addition, Bob’s was recognized by USA Today and Plant-A Research Group in their America’s Customer Service Champions list.
Bob’s is committed to supporting local communities through a variety of charitable giving efforts. Bob’s Discount Furniture Charitable Foundation has anchored the company’s philanthropic work for more than 20 years. Additionally, the Bob’s Outreach program was created as a separate entity to help schools and children-related charities. In total, Bob’s and its Foundation donate more than $2.75 million to charities through these programs each year. For more information on Bob’s charitable programs, visit Bob’s Cares, and follow Bob’s on Twitter @MyBobs, on Facebook, and Instagram.