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From Home Furnishing Business
Pottery Barn Teen Enhances Dorm Essentials with Digital Tools
May 1,
2024 by HFBusiness Staff in Business Strategy, Industry 
Pottery Barn Teen, a portfolio brand of Williams-Sonoma, Inc., now offers new digital tools and an enhanced shopping and design service experience for dorm essentials including bedding, bath, storage and décor.
Available exclusively at Pottery Barn Teen, customers can now shop the largest dorm collection to date online, in-store and on the Pottery Barn Teen mobile app just in time for the upcoming school season. The new digital tools, including the “Build my Bed” 3D visualizer and “Ultimate Dorm Wishlist” feature, are now available for use on the Pottery Barn Teen mobile app and website.
Pottery Barn Teen’s new digital shopping tools, services, and product assortment for dorm include:
“Build My Bed” Visualizer: The new feature, available within the Pottery Barn Teen app and website, guides the customer step-by-step through a 3D rendering of each layer of their Twin XL bed, from sheets and decorative pillows, to choosing a headboard. This feature uses proprietary augmented reality technology to help customers see renderings before purchasing. The customer can spin and zoom on true-life imagery of the bed to see it from every angle.
“The Ultimate Dorm Wishlist”: Available on the Pottery Barn Teen app and website, this one-stop-shop keeps track of everything a college student needs for their dorm room. The Wishlist’s collaborator feature allows both parents and teens to add items as well as share the Wishlist to gift givers or roommates.
“Pick Up Near Campus”: Customers can purchase dorm room items online early and set their own date in the future to pick up items from any Williams Sonoma, West Elm, Pottery Barn, Pottery Barn Kids, or Pottery Barn Teen store near their college campus. When a customer selects their college or university, the nearest store will automatically populate. The store will even hold items for 30 days after the selected pick-up date to allow for flexibility.
Dorm Design Services: Pottery Barn Teen now offers free Dorm Design Services for anyone in need of assistance with how to design a dorm room, or for support in selecting the best dorm essentials. Customers can now make an appointment either virtually or in-person with a Dorm Expert who will help with every step of the project, from layout and design direction to order placement and final delivery.
Expanded Assortment: The collection includes new styles of Twin XL bedding, No Nails headboards, décor, bath and storage. Pottery Barn Teen has also expanded their popular collaboration with fashion brand, LoveShackFancy, to offer trend-forward dorm essentials.
“We want to make outfitting a dorm a seamless and enjoyable experience,” said Jennifer Kellor, President, Pottery Barn Teen. “With the launch of our new digital functionalities and services, we are proud to offer our customers an enhanced dorm shopping experience from start to finish.”
To learn more about Pottery Barn Teen’s dorm assortment, visit www.pbdorm.com or a Pottery Barn Teen store. Select Pottery Barn and Pottery Barn Kids retail stores will feature a curated “Dorm Shop” starting in late spring 2024. Join the conversation on social media with @potterybarnteen and @potterybarndorm.