Daily News
From Home Furnishing Business
Williams Sonoma Launches New Mobile App
April 30,
2024 by HFBusiness Staff in Business Strategy, Industry 
Williams Sonoma and Williams Sonoma Home, portfolio brands of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today the launch of a new mobile iOS shopping app.
Designed to deliver a seamless and convenient shopping experience, the new Williams Sonoma mobile app allows customers to shop curated collections of products, create and manage registries on the go and have access to thousands of recipes at their fingertips. The app is now available for free in the App Store®.
Additional features of the new Williams Sonoma mobile app include:
- RECIPES - Enjoy thousands of recipes tested by the Williams Sonoma Test Kitchen along with exclusive how-to videos and smart grocery lists.
- REGISTRY SERVICES - Say ‘YES’ to the simplest way to create and manage a registry on the go.
- CURATED CONTENT - Shoppable images designed to provide ideas and inspiration for hosting, entertaining, setting the table and so much more.
- SHOP BY ROOM - Explore curated looks designed to inspire and easily click to shop.
- EXPERT DESIGN HELP - Connect with design experts virtually or set up a one-on-one appointment.
- STORE MODE - Select a local store to receive notifications about in-store events and in-stock items.
“The Williams Sonoma app is designed to inspire our customers and help them discover new products while shopping through an enhanced mobile experience,” said Williams Sonoma President Felix Carbullido. “By also providing elevated registry services, design help and account management tools, the new app is able to replicate several of our in-store customer service experiences for our online and mobile customers.”