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BEDGEAR Announces Bedding Accessory for Wake Readiness
April 29,
2024 by HFBusiness Staff in Business Strategy, Industry 
BEDGEAR®, renowned in the sleep industry for pushing boundaries to offer innovative sleep solutions for humans who aspire to Wake Ready™, is proud to announce the launch of its new and highly sought after Storm King Performance® Pillow. After noticeable demand from customers, BEDGEAR mastered the King-sized pillow category with its Storm King, powered by the same iconic instant-cooling technology as the best-selling Storm Performance Pillow.
While other king pillows tend to be oversized decorations for king-sized beds, losing shape and growing uncomfortably heavy, BEDGEAR has once again set a new standard. Designed to fit your bed and your head, the Storm King is meant to be used comfortably for sleeping—as a pillow is intended—as opposed to a bedroom accessory. Rest assured that the Storm King, designed for ultimate optimization, maintains its shape and advanced cooling features, night after night.
Perfect for sleepers who run hot, the Storm King ensures a cooler sleep with BEDGEAR's proprietary Ver-Tex™ instant-cooling cover by dispersing heat away from the head, neck, and shoulders. Engineered for cooling and breathability, it features dual-sided comfort with one side soft and one side firm, and Air-X® mesh and air vents to provide continuous airflow in and around the pillow.
"At BEDGEAR, we're not following trends—we're setting standards. The Storm King launch signifies our continued journey to redefine what a pillow can and should do," said BEDGEAR Founder and CEO Eugene Alletto. "We listen to our customers who desire more than just size for a mere bedroom accessory; they seek pillows personal to their unique sleeping needs. Wake Ready with the Storm King, because we believe your pillow should fit you, not the other way around."
BEDGEAR's long championed One Size Does Not Fit All™ belief is represented by the launch of the larger king-size pillow, Storm King, and throughout the product ranges. This new launch especially caters to those seeking a bigger pillow, measuring 34" x 20" x 4.8," compared to the standard which measures 20" W x 26" L. With four different heights available, BEDGEAR ensures that everyone can find the perfect fit for their unique needs.
The Storm King is available for purchase at select retailers and on BEDGEAR's official website at $259.99. Crown your king bed now with a pillow that not only looks like royalty but feels like it, too.
For more information about BEDGEAR and the Storm Performance® King Pillow, please visit www.bedgear.com.