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From Home Furnishing Business
Wayfair’s Way Days Make Their Annual Return Across All Brands
April 25,
2024 by HFBusiness Staff in Business Strategy, Industry 
Wayfair Inc., the destination for all things home, today announced it will kick off its annual Way Day on May 4 at 12 a.m. ET. This global three-day sale is Wayfair's biggest event of the year, featuring 12-hour flash deals, doorbusters on top-selling products, and limited-time sales of up to 80 percent off all things home, with free shipping on everything.
"Earlier this year, we introduced you to 'The Wayborhood', a place where everyone's unique style is celebrated," said Niraj Shah, chief executive officer, Wayfair. "This Way Day, we're excited to give our customers the chance to make their spaces their own — whether they need summer-ready sheets, a new grill, or an incredible outdoor set to make the space just right — with our lowest prices of the season and free and easy delivery on everything."
Shoppers can take advantage of a variety of exclusive deals this Way Day, including thousands of 12-hour Flash Deals plus Doorbuster deals on Kelly Clarkson Home, Keurig, Delta, Hoover, Blackstone and more.
Sales will run across Wayfair's family of brands, including AllModern, Joss & Main, Birch Lane, Perigold and Wayfair Professional, and customers can access in-store offers and free design services at AllModern, Joss & Main and Birch Lane physical retail stores.
This Way Day, Wayfair is offering a number of ways to save:
· Win Your Dream Cart: Customers who start shopping today through May 3 will be entered into a sweepstakes to win $599 towards their dream cart.
· Score App-Exclusive Deals: Shoppers can take advantage of Way Day's 24-Hour Early Access sale beginning Friday, May 3 featuring an additional 20 percent off eligible products, exclusively on the Wayfair app.
· Free White Glove Delivery: Customers can save on hassle this Way Day and year-round with a large selection of products that Wayfair will carry to a room of choice, set up / assemble, and remove all packaging — all at no additional cost.
· Save On Influencer Picks: Way Day will feature curated influencer assortments, unmatched savings, and top deals on celebrity lines, including Kelly Clarkson Home.
A Seamless Experience From Inspiration to Installation
During Way Day and all year long, Wayfair helps customers create spaces that are just right for them. From area rugs to outdoor furniture, major appliances, bathroom vanities and more, Wayfair is here to support its customers for all of their home needs by offering easy-to-shop curations, free and easy delivery, and expert assembly and installation services.