Daily News
From Home Furnishing Business
Natuzzi Opens Location in Houston as Part of Retail Strategy
April 16,
2024 by HFBusiness Staff in Business Strategy, Industry 
Natuzzi S.p.A., as part of its strategy to consolidate and expand Natuzzi Italia retail presence in U.S., announces that it hosted the grand opening of its Natuzzi Italia directly operated store (DOS) in Houston, TX.
The store's location and retail space have been carefully selected to embody the essence of Natuzzi Italia Brand. The store is located at 1121 Uptown Park Boulevard in Houston. Uptown Park is a premium retail destination, home to various prestigious brands in the furniture sector, including Roche Bobois, RH and Pottery Barn, and it is close to "The Galleria" mall, which, among others, hosts luxury brands such as Gucci, Chanel, Hermes, Louis Vuitton, and Tiffany.
The store has a sophisticated architecture, complemented by a grand window spanning over 40 meters. Given the increasing strategic relevance of the business we do with architects and designers, the store also features our signature Interior Design Center where our store consultants offer personalized habitat solutions, ensuring the perfect blend of style and functionality.
Houston becomes the 6th store in Texas, in addition to two in Dallas (Natuzzi Italia and Natuzzi Editions), Southlake (Natuzzi Editions), Frisco (Natuzzi Editions), and Fort Worth (Natuzzi Italia). Texas thus becomes, after Florida with 8 directly operated stores, the second state in the U.S. for the presence of Natuzzi monobrand stores.
This is part of our retail strategy, aimed at capturing market share state by state in the US. This approach allows us to leverage the benefits of a sizable local scale in term marketing, logistics, and customer management.
With Houston we have now 20 stores of Natuzzi Italia in US, in addition to 9 Natuzzi Editions stores.
During the grand opening, the Houston store hosted an event organized in collaboration with "The Paper City", one of the most influential and renowned life-style magazines in the state. The event provided an opportunity to showcase the Natuzzi Italia spaces to the most influential personalities and architects of the city, guided by Pasquale Junior Natuzzi, chief and creative officer of Natuzzi.
Pasquale Junior Natuzzi commented, "The Natuzzi Italia store in Houston represents an important step forward in serving the Texas community with our distinctive offering. Our store team is now ready to welcome Houston clients and architects and introduce them to our Brand philosophy and collection."