Hooker Furnishings Announces Addition to Multi-Collection Line with Scott Brothers

April 10, 2024  by HFBusiness Staff in Business Strategy, Industry   

The initial offering will feature a blend of styles ranging from timeless designs crafted from versatile, neutral fabrics to more sophisticated silhouettes that incorporate elegant wood accents and playful fabrics.

"Our new Drew & Jonathan Home headboard collection is a testament to our commitment to providing consumers with quality, versatile pieces that reflect shifting individual style preferences," says Clark Caulder, senior vice president of merchandising for Pulaski Furniture and Samuel Lawrence Furniture.

"By offering a range of designs that can easily be mixed and matched with our existing bedroom collections, we aim to provide our customers with endless options to personalize their living spaces."

For retailers, this collection provides an opportunity to expand their product offerings without compromising valuable floor space. "We understand the importance of maximizing ROI in a limited retail footprint," says Page Wilson, president of Hooker Furnishings’ HMI brands -- Pulaski Furniture, Samuel Lawrence Furniture, and PRI. "Our new upholstered headboard options provide retailers a way to increase revenue while catering to the diverse needs of their customers."

The new headboard collection offers a variety of classic profiles featuring design elements such as button tufting, fabric channeling and nail head patterning. For a bolder look, there are tiered and cut-out silhouettes, dramatically shaped curves, and luxurious fabrics that will create a striking focal point in any bedroom design.

With its focus on quality, design, and versatility, the entire Drew & Jonathan Home collection empowers retailers and interior designers to fully express the creativity and individuality customers are seeking today.

"We are thrilled to expand our offerings to help families reimagine what’s possible in their spaces,” says Laura Aldrich, Scott Brothers Global’s executive vice president of licensing. “Our new upholstered headboards make it easy for customers to showcase their individuality through styles that make a big impact with just a single piece."

The Upholstered Headboards as well as representative pieces from all collections within the Drew & Jonathan Home brand will be on display in a dedicated space within the company’s 220 S. Elm location in High Point during the Spring 2024 Market.