Currey & Co. Plan New Designs & Release Schedule for HPMKT

April 10, 2024  by HFBusiness Staff in Business Strategy, Industry   

Their table lamps have taken a step forward in design construction and choices of materials. Lamplight is one of the simplest ways to add atmospheric layers to any room and can easily transform a room as dramatically as new paint.

Also, there are new additions to the Marjorie Skouras Collection. This April, the company adds six new product designs to her collection. The additions include the tear-shaped Diego Chandelier, as well as the Agave Wall Sconce, the Bismarkia Small & Medium Chandeliers, and the Tulum Medium and Oval Chandeliers.

These new pieces complete the current collection, though more designs are on the drawing board for the future with a distinct feeling of surrealism. Ms. Skouras shares, “The chandelier’s realization has exceeded my wildest dreams! It is so very dramatic en vivo, and oh so very Mexicana!”

Currey & Company Events at Spring High Point Market

April 12 – 16 

Threads Pillow POP-UP with Eileen Applebaum

9AM to 6 PM Daily | Currey & Company, IHFC, M110 on Main Street

Friday, April 12

Bonsai With Brownlee Currey | Part 4

4 to 5 PM | Currey & Company, IHFC, M110 on Main Street

Saturday, April 13

Threads Pillow POP-UP Reception with Eileen Applebaum 

3 to 5 PM | Currey & Company, IHFC, M110 on Main Street

Sunday, April 14

Designing Lifestyles, Interiors & Products| Panel Discussion

 2 to 3 PM | THE POINT (around the corner from the Currey showroom on Commerce & Main Street)

Sunday, April 14

Outside In: Interiors Born from Nature by Brian Paquette Book Signing Party

4 to 6 PM | Currey & Company, IHFC, M110 on Main Street

Monday, April 15

ADL National Home Furnishings Industry Chapter Reception

4 to 6 PM| Currey & Company, IHFC, M110 on Main Street

Currey & Company also debuted a new ecommerce website in March, representing a significant investment and progression in the company’s online strategy.

Designed to serve interior designers, retailers, and other trade customers in a  more streamlined, easy-to-use format, the site also celebrates the beauty of the  company’s extensive product line with an intense focus on imagery.

“We have put a lot of effort into creating a streamlined, elegant ecommerce  platform that meets our customers where they are,” said Jenny Heinzen York, vice  president of marketing.”

Some new features and highlights: 
•  Showroom availability by product. Interested in seeing a piece in person,  the new site will direct you to our trade showrooms where the piece is on  display.
•  Retail price and stock levels available before login.
•  A new Favorites tool that is available pre-login, so designers can share the  site with their customers without accessing trade pricing.
•  A freight rate calculator, so there are no surprises at checkout. • Streamlined registration/application process that moves customers through  our system more quickly and allows them to revisit and track an application  status.
•  Easier check-out and the ability to save multiple credit cards in a wallet.

“We have put a much greater emphasis on our photography, reshooting, re cropping, and investing in more angles so that our customers feel confident in  what they are ordering from us. A cool zoom feature helps to highlight the fine  details and finish-work that we are known for and helps to convey the value of  what we create,” Heinzen York said.