Fairfield Unveils New Collection and Collective Events for HPMKT

April 4, 2024  by HFBusiness Staff in Business Strategy, Industry   

Fairfield’s new product and programming is supported by the company’s recent brand refresh and commitment to continued brand innovation and elevation.

"After more than 100 years in this industry, we are immensely proud to continue providing new products for the whole home that fit the lifestyle needs and design aesthetics of our clients,” said Dixon Mitchell, CEO of Fairfield.

“These offerings as well as our enriching programming via Fairfield Collective are a testament to Fairfield's enduring commitment to design innovation, craftsmanship, and education within the design community.”

Designed for the whole home, Fairfield’s introductions span the style spectrum from modern to casual to traditional. Each aesthetic is distinctive in design and unified by a common thread of quality, style and value.

This spring, the brand is exploring the softer side of modern with organic shapes, muted tones and layers of texture. The casual vibe of the introductions features simplistic forms paired with natural materials and family-friendly fabrics. Fairfield’s new take on traditional mixes familiar forms with a refreshed palette of fabrics, leathers, metals and finishes.

Visitors to the Fairfield showroom at High Point Market are set to experience the brand's versatility through the lens of three distinct aesthetics: Organic Modern, The New Traditional, and Clean & Casual. The intent for the reimagined showroom and new introductions is to inspire attendees and present Fairfield's ability to complement any design style.

In line with this vision, new introductions to the Libby Langdon for Fairfield Collection merge classic and modern with tasteful textiles and rich materials to create a world of timeless design.

Organic Modern
In a move to offer unparalleled customization, Fairfield is excited to introduce a new custom paint program. Customers now have the ability to select any wall paint color from any brand, which Fairfield will meticulously match. This innovative program is available for over 750+ Fairfield casegoods styles, including all Monogram styles. All Create Your Own styles are finished with a conversion varnish topcoat to a medium sheen, ensuring durability and a flawless finish.

Fairfield Collective: Engaging the Industry
The Spring 2024 Fairfield Collective events will include a series of informative and engaging panels for designers, retailers, and media. Through these insightful discussions and interactive sessions, Fairfield seeks to inspire and educate, reinforcing its commitment to the professional development of industry professionals and customers alike.

The Fairfield Collective events include:
April 13 |11:00-12:00 PM -- Preparing Your Interior Design Business for Economic Shifts
Speakers: Allison Mattison of Trellis Home Design, DuVäl Reynolds of DuVäl Design, LLC, and Shay Geyer of IBB Design
Moderator: Traci Connell of Traci Connell Interiors

April 14 | 11:30 AM- 12:30 PM
Strategic Sourcing: Driving Success in Interior Design Procurement
Moderator: John McClain of John McClain Design
Speakers: Glenna Stone Glenna Stone Interior Design, Jeanne Chung of Cozy Stylish Chic, and
Mike Yates of Yates Desygn

All Fairfield events will be held inside the Fairfield showroom at 200 North Hamilton Street, Court 100, Floor 1, High Point, NC.