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From Home Furnishing Business
Kingsdown Marks 120-Year Anniversary with Style & Substance
April 4,
2024 by HFBusiness Staff in Business Strategy, Industry 
Luxury bedding manufacturer, Kingsdown, Inc., is marking its 120-year anniversary by doubling down on a three-pronged strategy it initiated five years ago that has led to record sales and profits. The strategy focuses on a delivering exceptional customer service, recognizing and investing in its employees, and developing new product with an emphasis on style and substance.
“We have a fiercely loyal customer base, and we are grateful to them for their support. Our employees in every one of our plants has rallied around our mission and vision, making a real difference in the quality and service we provide,” said Frank Hood, president, and chief executive officer of Kingsdown.
“The third pillar of success has been the emphasis on style and design Today our team is unparalleled in crafting mattresses that embody both style and substance, radiating aesthetic allure.”
The company recently recognized 31 employees at its six production centers in North America for long-term service. Many of them have served the company for decades, including two with tenures of 40 and 32 years, respectively.
“The fact that so many members of our Kingsdown family have been here for multiple decades is a testament to the value we place on their contributions to our company and customers,” Hood said.
“The corporate growth and industry leadership we have enjoyed for decades can be tied directly back to the committed daily work of each of these dedicated long-term employees, and our larger Kingsdown family.”
From May onwards, the senior executives are planning on visiting each plant to celebrate with employees and participate in community outreach projects in each location to highlight Kingsdown’s commitment to its people and neighborhoods.
The company’s initiative around style and substance has been led by Mike James, Kingsdown’s chairman and its chief merchandiser. He and his team started incorporating innovative components and dynamic fabrics into its new product introductions 18 months ago that have deeply resonated with customers.
Some introductions under the strategy include the revamped, best-selling luxury high-fashion Vintage Couture collection, the well-received K2 by Kingsdown™ all foam product line (which carries the tagline “The Koolest Mattress in the World™,”) and Insignia, a luxury hybrid collection. The fashion-forward product strategy is also helping the brand conquer entirely new distribution channels, from high-end brick-and-mortar specialty stores to eCommerce.
Kingsdown is also known for its commitment to the science of sleep. Its widely regarded bedMATCH® diagnostic system has helped consumers globally find the right mattress for their comfort and body type.
To-date, more than 18 million people have participated in the program. In addition to helping RSAs better align the right product to each consumer, the combined data can also be used as a resource for dealers to merchandise their floors with products more suitable to their local customer base. “bedMATCH® was a real game changer for the industry, and certainly for our customers. The tool itself significantly closes sales faster and at higher AUSP rates,” added Hood.
Similarly, on the consumer front, the highly regarded Sleep Love Share® engagement program has garnered more than 15,000 positive product reviews with an average star rating of 4.79 since its launch three years ago.
Indeed, while navigating the complex market dynamics of the sleep category, Kingsdown is not just enduring but thriving, propelled by a relentless growth mindset. This approach has led to the expansion of the company’s operational and fiscal horizons, deepening and broadening relationships with suppliers and retail partners, and spearheading innovation in products, team development, and design. Kingsdown lives and operates by its brand essence of Style and Substance.