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From Home Furnishing Business
Rugs America Announces Partnership Creating Badgley Mischka
April 2,
2024 by HFBusiness Staff in Business Strategy, Industry 
Rugs America and renowned designers Mark Badgley & James Mischka announced today their companies have entered a strategic partnership to develop an exclusive line of rugs under the brand name Badgley Mischka.
Known for their elegant style and timeless designs, Badgley Mischka brings a prestigious touch to area rugs, instantly elevating decor to a new level of style. The Badgley Mischka signature style is simple, streamlined, and elegant which transcends anything in the floor covering business.
Rugs America will unveil several new collections including Oasis, New Oasis, Zhuri, Levi, and the Harper collections at the upcoming High Point Market. The area rugs will come in a range of price points to cover every retail distribution channel.
“We’re extremely excited about our new partnership with Badgley Mischka. Mark and James have added a sophisticated element complementary to our business. The qualities will cover price points conducive to all retailers. We look forward to presenting the collections at the upcoming High Point Market,” says Aaron Hakimian, president of Rugs America.