Daily News
From Home Furnishing Business
Coaster Fine Furniture Heads to HPMKT with E-Commerce Solution
April 1,
2024 by HFBusiness Staff in Business Strategy, Industry 
North American furniture distributor Coaster Fine Furniture is heading to the Spring High Point Market April 13-17 with a strong e-commerce solution for traditional brick-and-mortar to strengthen their online presence. Coaster will have a team of experts available to consult with retailers on how to deploy digital assets.
“The greatest challenge for independent retailers is how to enhance their ecommerce integration, and we want to be the solution for that,” said Morris Yeh, vice president of e-commerce for Coaster.
“It is clear that in order to effectively compete, traditional retailers must maintain an online presence that is relevant to the way consumers shop today. Data confirms we are researching online to consider choices, values, and availability. Whether its web optimized images, SEO-friendly products titles, or even product romance copy, Coaster has e-commerce solutions.”
Long recognized as a leader in selling home furnishings online, Coaster offers its dealers an advanced sales environment that integrates easily and efficiently with their existing website. The company works closely with website developers, along with experts in the field who are available specifically to consult with retailers and provide solutions while at the High Point Market.
According to Yeh, “Coaster has invested a considerable amount of time and resources to understand the various pathways to consumer conversion through its extensive network of traditional retailers and online resellers. Providing a comprehensive and effective online buying experience significantly influences a consumer's perception of both the retail brand and its products.”
“With our resources, retailers can showcase their entire range of products without having to build any of the infrastructure themselves,” Yeh said. “while simultaneously elevating their overall online presence.”
Larry Furiani, senior vice president of Coaster said, “Coaster’s solutions are designed for easy implementation and integration across an extensive array of website solution providers. When retailers partner with Coaster, our e-commerce team immediately walks them through the entire process. This ensures that they can transact and begin accepting online orders immediately. Our goal is to help them put less money into inventory, and more resources and energy into what attracts the consumer.”
In addition to supporting the advanced capabilities and ease of implementation of ecommerce platforms, Coaster is set apart with full control and ownership of its sourcing, logistics, product selection and distribution functions, making it one of the few distributors in the industry to have full vertical integration across its operations.
Online orders through its retail partners are shipped within 24 to 48 hours, and end customers receive products that adhere to the company’s stringent quality assurance standards. Inventory is also continuously updated on a real time basis with the most recent pricing for online costs.
Coaster Fine Furniture’s High Point Showroom is located at 111 E. Commerce Ave. To schedule an appointment with Coaster’s expert resources during the High Point Market, please contact Marlene Vidal via email: mvidal@coasteramer.com.