Daily News
From Home Furnishing Business
Beyond, Inc. Announces Strategic Partnership with X
March 28,
2024 by HFBusiness Staff in Business Strategy, Industry 
Beyond, Inc., the parent company of Overstock, Bed Bath & Beyond, Zulily and a gallery of other brands all serving homeowners and renters in America, announced a robust strategic partnership with X to deliver custom short and long form content, develop customer acquisition and retention strategies as well as spotlight the companies' brands on key tent-pole events and holidays.
"We are thrilled to be an integrated partner with X as they help us engage more effectively across their 100 million plus U.S. users with both creative content and brand-specific promotional messaging. We recognize the power of the X platform and level of engagement users have with it," said Marcus Lemonis, executive chairman of the Beyond, Inc. board of directors.
Explore the re-launched Overstock.com site on www.overstock.com starting this weekend. Follow @Overstock @BedBathBeyond and @Zulily on X for updates about content rollout.