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Pottery Barn, Kids and Teen Announces New Collabs with Lilly Pulitzer

March 27, 2024  by HFBusiness Staff in Business Strategy, Industry   

Building on the successful partnership which began in 2018, the new collections feature outdoor accessories, towels, bedding, décor and occasional furniture in Lilly Pulitzer’s sunny and optimistic aesthetic. All items in the collections are available exclusively at Pottery Barn, Pottery Barn Kids and Pottery Barn Teen.

Lilly Pulitzer’s rich history began 65 years ago in Palm Beach, Florida when the brand’s namesake founder started a juice stand to spark joy in her daily life. A true original with the confidence to stand out in a crowd, Lilly Pulitzer’s brand eventually blossomed into creating iconic shift dresses and evolved to become the beloved resort wear brand it is today.

The enduring legacy of boldness and casual glamour associated with Lilly Pulitzer is epitomized by her innovative use of colorful prints, revolutionizing the fashion industry, and defining the brand’s vibrant aesthetic.

Rooted in the colors and patterns that Lilly Pulitzer is known for, the new collections from Pottery Barn, Pottery Barn Kids and Pottery Barn Teen bring the “resort state of mind” lifestyle into the home. Crafted with sustainably made materials that are designed to last, the textiles in each of the collections feature tropical motifs on hand-quilted bedding made of soft cotton.

Vibrant designs paired with woven accents create a cheerful and welcoming collection for the nursery or bedroom. The Lilly Pulitzer collaboration also includes functional outdoor towels, outdoor pillows and pool loungers to celebrate the spirit of Summer and backyard entertaining for all ages.

“We’re thrilled to expand upon our partnership with the iconic Lilly Pulitzer brand for all ages of Pottery Barn brand customers,” said Marta Benson, Chief Executive Officer of Pottery Barn Brands. “Building on the success of our debut collaboration in 2018, our teams have come together to deliver new collections that celebrate the resort-style luxury and fun spirit of the beloved Lilly Pulitzer lifestyle.”

“This year marks Lilly Pulitzer’s 65th anniversary and this milestone is a celebration of the brand's legacy. It’s also a testament to the enduring joy we bring to wardrobes, and into homes thanks to our incredible partners at Pottery Barn brands,” said Michelle Kelly, CEO, Lilly Pulitzer. “We are truly grateful for the overwhelming enthusiasm consumers have shown for our previous collaborations, and here's to another year of spreading sunshine and color at Pottery Barn, Pottery Barn Kids and Pottery Barn Teen!”

The collections are available online now at potterybarn.com, potterybarnteen.com, and potterybarnkids.com. The collection can be added to Pottery Barn Kids baby registries and Pottery Barn wedding registries. All items are shoppable on the Pottery Barn brands’ Apps. Join the conversation on social media with @potterybarn, @potterybarnkids and @potterybarnteen.

Lilly Pulitzer x Pottery Barn (Photo: Pottery Barn)