Armen Living Unveils New Designs and Innovations for HPMKT

March 27, 2024  by HFBusiness Staff in Business Strategy, Industry   

Armen Living’s Executive Vice President, Lee Honigsfeld shared, “We can’t hardly wait for High Point Market. Each show we look forward to reconnecting with our industry and presenting new collections to our retail customers, interior design and staging clients, and hospitality firms.”

“Launching hundreds of new items across our product categories that deliver bold individuality, vibrant youthfulness, and expert craftsmanship with a wide assortment of design styles, materials and price points.” Honigsfeld added that at this spring market his sales team will be offering retailers large and small special floor sample programs and deals on a wide range of in-stock and ready to ship furnishings from design styles that offer transitional, traditional to modern. 

As one of the leading resources in the country with over 500 SKUs just in their barstool category alone, Armen Living will display a wide selection of bar tables, barstools and bar chairs, and will launch more than 65 new indoor bar stools that feature new innovative textiles with high-performance fabrics. Additional New indoor arrivals include Leather Upholstery, Motion Chairs and Sofas, Bedroom and Office Furniture, Accent and Occasional Collections. 

Kevin Kevonian, President of Armen Living, shared "It's thrilling to hear how much everyone loves our new 2024 collections. Each piece we design and develop conveys self-expression while resonating with a contemporary chic lifestyle and fills me with pride on our design team's immense creativity. Both from the collections design excellence and how driven the team is to continue to be more innovative with each new product.”

Armen Living’s new outdoor collections launching in April include 5 new outdoor lounge and dining sets, and 20 new outdoor bar chairs, which will be on display in IHFC H-721, alongside their best-selling outdoor sets.  New styles for outdoor feature durable weave materials and solution dyed Olefin & Acrylic high-performance fabrics with fun colorful weave options on eucalyptus wood and aluminum frames and in a wide selection of metal finishes.

Honigsfeld commented, “Our 2024 Outdoor Collections will have some exciting innovations as we present new technologies, high-performance fabrics with mixed media.  As people continue to cultivate larger outdoor spaces and balance their desires for more time spent outdoors, our team works to deliver a wide range of outdoor designs that have more substantial frames and that are also beautiful stand-alone pieces you would have indoors - but are specially designed for outdoor living.” 

Armen Living’s outdoor collections offer a wide variety of styles for lounge, deep seating, dining, bar and counter, made of durable materials including cast aluminum, outdoor weaves, sturdy eucalyptus wood, and more, at price points that appeal to every budget and household. With an unmatched variety in original frame styles, and high-quality performance and ergonomic seats that deliver the ultimate in outdoor luxury and comfort. Since 2019 Armen Living has introduced more than 300 Outdoor SKU's for dining, bar, living, occasional, and lounge furniture, alongside a handful of stylishly modern planters and fun outdoor bar accessories.

Kevin Kevonian, President of Armen Living shared, “By developing original designs that are fashion-forward and contemporary, has continued to define our company’s 40+ year legacy and has helped to set our brand apart. This expansion over the last four years and shifting our assortment to include more than 70 % original designs has also led to growth of our container and private label business, which has diversified our customer base, increased our annual sales and enabled our company to invest in larger showrooms.” 

Armen Living recently tripled the size of their Las Vegas showroom, and opened a new permanent showroom at Atlanta Market which has allowed their brand to reach a significantly wider audience and to showcase new categories that entice and reach new buyers. Enabling them to bring hundreds of new designs to the market including indoor and outdoor furnishings for every room including living, dining, bar, office, bedroom, and outdoor living spaces. 

Honigsfeld added, “With the success we have seen from bringing original designs to the marketplace we have seen a noteworthy uptake in new business from our 2024 new arrivals. In addition to opening three times more accounts with requests for presentations on custom programs from a variety of designer, trade and retail customers.” Honigfeld also shared Armen Living is growing and looking for new talented sales and marketing candidates to join their team. For more info on available opportunities please reach out to Lee Honigsfeld, EVP Sales and Marketing: vplee@armenliving.com to submit your resume.