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From Home Furnishing Business

Diamond Mattress Continues Expansion Into New Markets

March 26, 2024  by HFBusiness Staff in Business Strategy, Industry   

Diamond Mattress CEO Shaun Pennington said the decision to exhibit at the International Home Furnishings market on the east coast came as a response to “overwhelming demand for our products and Vegas Market success” coupled with the opportunity of shared space with partner supplier Fashion Bed Group.

The company will showcase a curated selection of its most in-demand products, the exclusive Technogel and the new Auto Pilot smart bed system, along with traffic-driving value lines, Dreamstage and Gel Grid by Diamond Mattress.

Pennington and Diamond vice president of sales Patrick Wolf will be on-hand to speak about these and all of the company’s offerings, including its comprehensive marketing support, from its California and Texas facilities.

Technogel is a six-bed collection made exclusively by Diamond Mattress as the only producer of mattresses in North America with the original gel technology. It is a top-of-the-line cool sleep solution with retail price points and margins that allow retailers to drive sales with a “powerful triple threat of value, innovation and quality story,” said Pennington.

Marketing support includes impactful point-of-purchase materials with easy-to-understand benefits to help retail sales associates engage customers.

The sophisticated Auto Pilot smart bed system had a remarkable debut at the Las Vegas Market in January, according to Diamond. The patented smart cell, body-sensing technology contained in eight independently controlled zones makes that possible.

Consumers have responded well to this smart bed that’s featured at 37 stores of a Top 100 retailer since last fall. The system is available for private label customers with impactful branding and marketing support.

Designed to aggressively drive sales, Gel Grid by Diamond Mattress presents retailers with two models of Gel Grid Hybrid, two models of Gel Grid Foam as well as boxed bed options and includes three P.O.P. bundle options.

The Dreamstage Collection was enthusiastically received by retailers when it debuted last summer for its strong selling story and margins with suggested retail price points beginning at $329 for the entry level all-foam queen model and topping out at $999 for the Euro top hybrid in eye-catching performance cover.