Daily News
From Home Furnishing Business
Frontgate Celebrates Spring Grand Opening Event in Dallas
March 22,
2024 by HFBusiness Staff in Business Strategy, Industry 
The home furnishings retailer Frontgate will host a Spring Grand Opening Event from March 22 - 24 for its new store, as reported by NBC5 in Dallas.
Dallas is the first city in the country to get the brand's new, reimagined shopping experience. Frontgate closed its store in Plano last fall. The new store at Preston Royal Village will find a collaborative in-store design studio and better spaces that show off the home furnishings – including indoor, outdoor and seasonal.
Frontgate describes the new store “as an elevated and intuitively designed shopping journey, presented in vignettes. These vignettes offer guests the ability to browse by room, with curved archways and architectural detailing signaling a transition between looks and providing a more intimate, home-like shopping experience.”
“As a brand, it was important to evolve our physical footprint to match where today’s customers are,” said Tom Bazzone, president of Frontgate, in a news release.
“We think our new retail concept provides customers with a truly unique and inspirational shopping experience. Our new store has been developed in concert with our evolution as a brand to be a more complete home furnishings destination, building on our strength as an industry leader in outdoor furniture and decor.”
The public Spring Grand Opening Event from March 22 – March 24 will include food, drink, live music, giveaways, seasonal floral arranging, designer chats, and more.