3D Trend Report Highlights Furniture Shoppers Preferences

March 21, 2024  by HFBusiness Staff in Business Strategy, Industry   

Conducted by Provoke Insights, the study surveyed 400 furniture shoppers. 3D visualization tools are highly desirable to shoppers, and they lean toward retailers who provide great 3D tools.

Topline findings indicate that consumers prefer shopping with retailers who offer 3D visualization and configuration experiences. Furniture shoppers want 3D experiences, using 3D visualization makes buyers feel more educated, and 60% of shoppers are interested in more in-store assistance with furniture visualization.

Topline findings indicate that consumers prefer shopping with retailers who offer 3D visualization and configuration experiences.

• Consumers want 3D experiences:  Two-thirds of respondents who did not use a 3D visualizer or configurator when purchasing furniture expressed a wish that they had. This highlights a missed opportunity for retailers to engage customers more effectively through immersive visualization experiences.
• Using 3D visualization makes buyers feel smarter: Over three-quarters of consumers revealed that using 3D visualization or configuration tools makes them feel like smarter furniture buyers. This newfound empowerment suggests that 3D technology enhances the decision-making process for customers, creating a positive impact on their overall satisfaction.
• 3D isn't limited to home; consumers want to use it in stores also: 60% of shoppers expressed a desire for more in-store assistance with furniture visualization. This emphasizes that consumers seek to extend their 3D experience beyond the online realm, creating an opportunity for retailers to integrate 3D visualization technologies in physical stores.

"The findings were clear - 3D planning, configuration, and visualization tools are highly desirable to shoppers, and they lean toward retailers who provide great 3D tools," said Carly Fink, President of Provoke Insights.

"For years we've seen data and anecdotal evidence that backs up this study, so it's great to finally have third-party research that validates our observations and captures the current state of consumer preferences," said Beck Besecker, CEO and Co-founder of 3D Cloud by Marxent.

"We've seen it first-hand. Retailers who embrace 3D visualization technologies are poised to redefine the customer experience and stay ahead in the competitive landscape," he said.

Click to download the 3D Cloud Furniture Shopping Trends Study 2024 ebook. For more information, contact us or attend the 3D Cloud Furniture Shopping Trends Webinar on April 3rd at 12 p.m. ET. Register here.