Serta Survey Sees How People Are Finding Comfort this Winter

March 20, 2024  by HFBusiness Staff in Business Strategy, Industry   

As part of our study, we discovered that only a fifth of Americans have experienced true comfort — feeling completely relaxed or at ease — in the past 24 hours and uncovered how people unwind, including:

• The survey revealed that more than anything else, taking a nap (47%) was the top way respondents found true comfort. This was followed by taking a walk outside (41%), with having a spa day (36%) rounding out the top three ways respondents prefer to find comfort in their day.
• And as the temperatures drop, respondents said they also find true comfort by taking a hot bath (34%) and creating the perfect temperature at home (25%) — which was determined to be 72 degrees Fahrenheit.
• Catching some shut-eye is clearly a crowd favorite, but actually nodding off can be tricky for some — which is why 86% use a sleep or relaxation trick to help them catch some z’s.

While 46% of Americans surveyed who use a trick still count sheep to help them sleep, survey respondents detailed their must-haves to drift off to dreamland, with bedding revealed to be high in popularity.

• Half of respondents identified using fresh sheets or pillowcases help them fall asleep, and 43% said using their favorite pillow. Millennials were more likely to attribute a good night’s sleep to fresh sheets (51% vs. 45%), while baby boomers were more likely to depend on their favorite pillow (55% vs. 43%).

Meanwhile, when it comes to blankets, Americans are split if they make the final cut in their nighttime routine, as 54% need to be either fully or partially covered

Regardless of individual sleep preferences, Serta is making it easier to find relaxation this winter by creating offerings across the Serta portfolio that are designed to provide superior comfort.