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From Home Furnishing Business
Wayfair Specialty Brand Birch Lane Opens Three Stores in Florida
March 19,
2024 by HFBusiness Staff in Business Strategy, Industry 
Wayfair shares that they have opened three of their first-ever Birch Lane stores in Florida. Birch Lane is a Wayfair Specialty Brand, offering a fresh take on classic style, backed by the benefits of Wayfair – like free two-day delivery on thousands of items.
Located in Boca Raton, Sarasota and Tampa, these new stores will present well-made designs for a well-loved home – and invite all to experience life on the lane in an entirely new way.
Birch Lane customers will be invited to experience classic style for joyful living, all in person. For the first time ever, customers will be able to touch, see, and feel the selection of timeless anchor pieces, each thoughtfully handpicked for long-lasting quality.
Whether shopping for a family-friendly sofa, seasonal decor, or even considering a whole house redesign, customers can partner with a design expert for one-on-one help to discover their favorite finds with confidence.
Birch Lane brings a fresh perspective to classic furnishings and decor, but also to the customer experience. By now providing seamless options to shop in-person, online, or via their app, customers can design their home in whatever personalized way works best for them and their family.
Customers are welcome to experience the Birch Lane brand in this new forman at Brookfield Properties’ Mizner Park in Boca Raton, The Taubman Company’s International Plaza in Tampa and University Town Center in Sarasota.