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Bellini Modern Living Expands Dining Program in Time for HPMKT
March 16,
2024 by HFBusiness Staff in Business Strategy, Industry 
Just in time for Spring High Point Market, Bellini Modern Living is again expanding its mix-and-match, made-in-Italy ceramic dining program, this season growing its tabletop collection with the addition of five new ceramics in dynamic colors and patterns.
Additionally, the leading distributor of modern, made-in-Italy furniture is introducing Lugano, a new collection of made-in-Italy dining chairs that gives dealers more custom dining options than ever before.
With its continually expanding program, ceramic dining has become a significant niche for Bellini, rapidly growing in popularity because retail partners are able to maximize their sales per square foot, offering dozens of custom combinations of table tops and bases, often by showing only a single table sample on their store floors.
Cut from exceptionally large slabs that result in seamless designs, this season’s portfolio of Italian ceramics is rich in high-fashion colors like ocean greens, and hyper-realistic marble and stone patterns that call to mind silvery tree roots, mosaics and even lightning strikes in stormy skies.
“Consumers now are gravitating toward dark and moody colors, and unique designs with richness and depth that they don’t expect to see replicated in every house in their neighborhood,” said Hossein Azimi, CEO of Bellini Modern Living. “Coupled with their stain-resistant, easy-care properties, we are confident these new ceramics will resonate.”
“Affluent consumers aren’t interested in cookie-cutter; they want artistry, high design and stand-out pieces that reflect their individual aesthetic,” he added.
With this in mind, the company is also showing the new Lugano Collection of five dining chairs this spring. Three of the chairs are offered in full-grain leather with solid wood legs finished in a choice of anthracite ebony or walnut. Available in medium gray, white, black and anthracite, the Rena, Cara and Bravo are set to retail for $449, and are in stock and ready for immediate delivery. A fourth chair with ebony legs, called Dolce, is covered in a printed eco-leather with a diamond pattern detail, and retails for $349.
“Over time we’ve been adding more and more wood base options to our sculptural dining table designs, and the majority of our leather dining chairs have steel or metal legs,” Azimi said.
“Adding more chairs with solid wood legs mean these fresh designs will marry well with 80 percent of our line and give retailers even more options for customizing a dining room. The fact is, the more options for personalization the retailer can show a shopper, the higher the probability they will close the sale. Plus, we’re helping them set the table, so to speak, by stocking the chairs in multiple colors for fast delivery.”
Finally, Bellini will also introduce a new fabric-covered dining chair, the Anita, in a plush, silvery-light-gray chenille paired with walnut legs for contrast. Sleek and sculptural, the Anita epitomizes quality made-in-Italy modern design with a solid wood frame devoid of obvious joints. The Anita is set to retail for $399.
See the Lugano dining chair collection and new ceramic offerings in the Bellini Modern Living showroom (H520) at the High Point Market from April 13-17, 2024. As is the company’s custom, all of the new products shown at Market will be available for immediate shipping from Toronto.